Technical SEO

Technical SEO deals with the parts of a website that search engines see before any reader does: how pages are crawled, rendered, and indexed, and how fast and stable they are. This category covers that work, along with the wider SEO changes technical teams need to plan for. The core guides explain crawl optimization, JavaScript SEO, mobile-first indexing, and site performance, and point out common mistakes that hold rankings back. Other articles cover structured data and schema markup, which help search engines understand a page and can earn rich results. JavaScript-heavy sites get particular attention, since content that only appears after scripts run can be missed or indexed late. Several pieces look at how SEO is shifting overall: E-E-A-T and the signals that show experience and expertise, topical authority, entity SEO, video SEO, and optimizing for AI Overviews and generative engines (GEO) alongside traditional search. They suit marketers and developers alike, since many of these changes need work on both content and code. Page speed and user experience have their own subcategory, Core Web Vitals, with detailed guides to LCP, INP, and CLS. Open it if PageSpeed Insights or Search Console reports problems with these metrics. Good technical SEO starts with checks you can run yourself. Google Search Console shows which pages are indexed and which have problems, PageSpeed Insights reports on speed, and a site crawler finds broken links, redirect chains, and duplicate pages. The guides here help you understand what those reports mean and which issues to fix first. If you're auditing a site, start with the guides to advanced strategies and common pitfalls. For a quick overview of recent changes, read the yearly trend reports.