The 2022 SEO Trends You’ll Be Happy You Knew

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1. Artificial Intelligence

2. Long-form content is crucial

3. The importance of mobile will grow even more

4. Google’s EAT Principle

5. Video gets more important

6. Voice searches need to be considered

7. Semantically related keywords

8. Social Listening and SEO

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The 2022 SEO Trends You’ll Be Happy You Knew

1. Artificial Intelligence

1. Artificial Intelligence

They haven’t shared exactly how RankBrain learns and analyses content yet, but experts believe that user experience is one of the main factors. Click-through rates and how long visitors spend on your website will likely be used to prioritise what content gets shown.

1. Artificial Intelligence

This means that it’s even more important to create content that’s useful, engaging and structured in a way that keeps people on your site!

2. Long-form content is crucial

In 2022, we’re going to see even more importance given to long form content. Think longer thought pieces, blog posts and in-depth articles or guides that offer real value to your customers. Written content like this can sometimes be overshadowed by other more visually engaging content

2. Long-form content is crucial

2. Long-form content is crucial

expanding your chances of ranking higher and reaching audiences. Although the days of simply dropping keywords into content and hoping it ranks highly are gone, keyword research is still hugely important and should be incorporated into the writing process.

2. Long-form content is crucial

Another benefit of creating longer pieces of quality content is that it can keep driving traffic to your website over time, particularly if you keep it updated. If it’s really useful, other sites might refer back to it; link building is an important factor in page ranking.

3. The importance of mobile will grow even more

3. The importance of mobile will grow even more

3. The importance of mobile will grow even more

You can use Google’s Mobile Usability Report to find out if there are any issues that you might need to fix to help your SEO. Optimising your website content for mobile is a smart move for both your SEO and for helping users make their way to check out!

4. Google’s EAT Principle

For the last few years, Google has been letting us know that they value content that is beneficial above all else. The ‘EAT principal algorithm update in 2019 shone a light on this – standing for Expertise, Authority and Trustworthiness. Google wants to be certain that they are only

4. Google’s EAT Principle

recommending sites that contain high-quality information. And if your business falls under the umbrella label of happiness, health, or wealth then E-A-T is vital for you to understand. Medical journals, journalistic articles and financial advice are key priorities for EAT, but

4. Google’s EAT Principle

so are sites that require expertise in general. Even sites about hobbies, like photography, parenting and painting are affected. Google measures the ‘EAT’ quality of a website with their human rating team. These people monitor searches all day long and

4. Google’s EAT Principle

evaluate websites that top the Google results for those searches. There are about 10,000 people employed by Google to carry out these spot-checks, a process which is designed to check up on the ranking algorithms effectiveness in recognising web page quality.

4. Google’s EAT Principle

As well as making sure that the information on your website is top quality, Google also looks at the expertise of the author. If you have authors write content for you, you can emphasise this by adding links to their profiles elsewhere online and using author schema markup, i.e.

4. Google’s EAT Principle

structured data that tells Google all about the author, making it easier to connect the author with any other authority signals.

5. Video gets more important

It’s no surprise that video content will continue to be an important digital marketing tool in 2022. Over 5 billion videos are watched on YouTube each day. To make your videos work towards better SEO, you need to optimise them so that Google can find them!

5. Video gets more important

Give them an appropriate name and make sure to use the keywords you want to rank for in the description.

6. Voice searches need to be considered

Nearly every household has at least one device that uses voice search these days! Whether it’s Amazon’s Alexa, Apple’s Siri or Google Assistant, the technology behind voice search has come a long way in recent years and is a real presence in everyday life.

7. Semantically related keywords

One of the things that most people know about SEO is the importance of keywords, but as mentioned above, long gone are the days of stuffing them into your content! Google’s algorithms are intelligent and will actually penalise you for these. Instead, it analyses the content of search queries

7. Semantically related keywords

and tries to understand the user’s intentions. Known as ‘semantic’ search technology, it tries to determine what users mean when they type in a certain keyword. This means that the more relevant the information you share is, the better.

7. Semantically related keywords

You should use both primary and secondary keywords, along with related phrases to expand the context of your content.

8. Social Listening and SEO

Of course, social media has many business benefits, but did you know it also affects your SEO? Social listening is going to be increasingly important in 2022. This is the process of monitoring your business’s social media handles, tracing customer feedback and

8. Social Listening and SEO

looking for direct mentions of your brand. It also includes monitoring discussions on specific topics and keywords, along with keeping an eye on competitors! All of this can help you gain useful insights.

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