Seo To Images In 10 Steps In 2022

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1. Proper File Name

Try to name the images with a descriptive (and unique) name using the main keyword of the content you are working on.  Forget using long and ambiguous names like asiryoihsckasjdhasd.jpg or foto1.jpg. Instead you can use names like seo-in-images.  Try to be clear and concise.

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2. Suitable Image Format

Use standard formats like PNG, JPG or GIF. Currently, Google encourages the use of new generation image formats such as PEG2000, JPEG, XR and WebP, which optimize compression with less loss of quality. Choose the appropriate dimensions for the different versions in which the image is served on the web.

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2. Suitable Image Format

Webp Images WebP is an image format developed by Google that allows images to be compressed with minimal loss of quality. There really are differences in terms of color depth but minimal in quality and overall result. Being a last generation format there are not many editors to open

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2. Suitable Image Format

it but there are plugins for example, for WP.   In order to view these types of images we will use Google Chrome. In this link you have an image converter to WebP.

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3. Reduce Weight And Compression Of Images

Compress but without going overboard. It is not the same to compress images that appear in a post than the header image of the Home Page. Try to be proportional. The less the images weigh, the better the loading speed and the better user experience. In addition, search engines appreciate the reduced weight 

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3. Reduce Weight And Compression Of Images

in images and improve page crawling by spending less time reading.  The final weight of the image is influenced by the image quality and dimensions.   Try to optimize this aspect, do not use images of excessive quality on a regular basis in places where the display of the image does not require it.

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3. Reduce Weight And Compression Of Images

It is essential to respect the maximum recommended weight, below 100kb . For this there are a large number of tools such as: – Compressjpeg – Compressor.io – Compresspng

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3. Reduce Weight And Compression Of Images

To find out the weight you can see it directly on the file (right mouse button / properties). You can also track your website with Screaming Frog to have a list of all the images on the web with the information of each one of them.

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3. Reduce Weight And Compression Of Images

To find out the weight you can see it directly on the file (right mouse button / properties).  You can also track your website with Screaming Frog to have a list of all the images on the web with the information of each one of them.

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4. Indicate The Dimensions Of The Image

The more sugar the sweeter and Google likes us to give it as much information as possible from all the resources we offer on the web.  In this way, Google will have more information about your images and it will be easier for them to catalog them.

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4. Indicate The Dimensions Of The Image

Try to use exact dimensions so as not to depend on rescaling and thus not depend on the framework you are working with.  A suitable tool for dimension adjustment may be Befunky.

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5. Image Title

Correctly use the HTML title tag, this is the name that users will see when passing the course over the image. Similarly, use an appropriate title and include keywords or related terms.

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6. Alt Text: Or Alternative Text

It is a fundamental tag to identify images by reading metadata and thanks to this tag we will be able to indicate more information to browsers. It helps Google know what the image is about since the algorithm cannot analyze the content by pixels (for now).

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6. Alt Text: Or Alternative Text

It is useful to be interpreted in accessibility (translate atl text to speech for blind people) and of course in usability, since if the image does not load (areas of little coverage) at least we can see in the Atl text text what that image is about.

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6. Alt Text: Or Alternative Text

It is useful to be interpreted in accessibility (translate atl text to speech for blind people) and of course in usability, since if the image does not load (areas of little coverage) at least we can see in the Atl text text what that image is about. It is convenient to use keywords also in this HTML tag and be concise to describe the

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6. Alt Text: Or Alternative Text

content of the image.  We will mainly focus on offering additional content to the image by filling in the title anddescription and alt-text , trying to include the main keyword or synonyms.

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7. Description

As with the title tag, you can use the longdesc tag to provide more information for search engines.

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8. Image Context

It is important to place an image within the appropriate content. The more the image relates to the content where it is located, the better our positioning will be. It surrounds the image of related content, being the theme of the content where this image appears 

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8. Image Context

since this will provide a greater semantic value for the crawl engines, in addition to adequately completing the information for the user.

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9. Create An Images Sitemap

With tools like Screaming Frog, we can create exclusive maps for images.  By submitting this Image Sitemap to the Google index through Search Console we will facilitate image crawling.

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10. Do Not Post Third Party Images

Do not use linked images from other websites. In this way we will avoid 40X errors or unnecessary redirects. What happens if you delete that image or change it to another directory? What if the image they offer us is of an inappropriate size or weight? 

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10. Do Not Post Third Party Images

Because the resource load would be slower, our framework would have to resize the image (more load time) and, of course, we do not want 40X errors that we cannot control.  For image editing we can use any photo retouching tool such as Photoshop.

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10. Do Not Post Third Party Images

There are also other online tools such as Befunky, which allows you to edit images online easily.

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