Link building tips for 2022

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1. Internal link optimization

If you only have a few good external links, one of the best ways to leverage that is optimize your internal link optimization.  We’ve seen a number of new tools and processes talking about internal link optimization.  We’re talking about pages that have too few links, under optimized anchor 

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1. Internal link optimization

text, pages that have great opportunities that aren’t ranking that should.   So if you haven’t done an internal link optimization audit in a while, this is the year to do it and this is the way to leverage those internal links that you’re getting.

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2. Deep linking

Speaking of which, deep linking. In the old days, if you linked to a page, you just linked to the URL.  But we’re seeing an increase in deep linking, linking to specific passages, text fragments, things like that, navigation, jump links.

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2. Deep linking

This is increasingly becoming a popular strategy to get people deeper into the page and give Google and other search engines signals about very specific parts of pages.  This seems relevant as Google has recently introduced passage ranking, where they’re not just evaluating the whole page. 

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2. Deep linking

They can understand individual passages as well. So making deep linking part of your strategy, as opposed to just linking to the URL, seems to be a great way of moving forward.

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3. High ROI link building

High ROI link building. I watched a great presentation from Ross Simmonds this year, the Coolest Cool, on link building with assets and determining the ROI of each of them, because everything you build links with, whether it be a tool, a blog post, a free PDF, it has a cost and that cost has an ROI.

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3. High ROI link building

Ross found that certain things have higher ROIs than others. Tools have an incredibly high ROI, but they’re also expensive to create. Pages with stats on them, not that expensive to create, but also a really high ROI. I’m going to link to that video. It might be a paid subscription. 

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3. High ROI link building

I apologize about that. But it’s awesome. It was voted number one at MozCon.  If you do link building, it’s definitely worth watching and definitely worth the cost.  High ROI link building, know the cost of everything you’re producing and how much value you’re getting out of it.

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4. Reduce redirects

Let’s go old school again. Our friend Nick LeRoy tweeted not too long ago about reducing redirects. This is really old school, but a lot of people are forgetting it these days. If you have a large site and you have thousands or millions of redirects all sending confusing signals, 301 jumps to a 302 jumps to a 404, what is that? 

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4. Reduce redirects

Looking at your redirect chains and reducing them to a single redirect with a clear directive can help reduce canonicalization errors.  It can improve crawling efficiency, and at scale it can influence your rankings.  So if you have a large site or even a small site with a lot of redirects, this is the

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5. SEO for affiliate links

How about SEO for affiliate links? We don’t talk a lot about affiliate links here at Moz, and Google traditionally hasn’t talked a lot about it either. But this year we saw Google introduce specific guidance for affiliate sites, which is something they really haven’t done before. Specifically for review sites, 

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5. SEO for affiliate links

Google talking about what a good review looks like, talking about the good and the bad part of the product, the fact that you should link to multiple merchants so consumers have a choice. We haven’t seen this from Google before. So if you do SEO for affiliate sites, you do review sites, this is the year to review those Google documentations 

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5. SEO for affiliate links

and make sure you’re creating sites that Google rewards and actually following Google’s guidance on it, which is something in past years I didn’t think I would be able to say about that. So it’s awesome to see.

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