Latest Local SEO Updates That Impact Your Digital Marketing Strategy

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Rebranding of Google My Business

Google rebranded Google My Business as Google Business Profile to make local SEO more convenient for businesses. It introduced this update with the addition of the latest features and changes. As a result, e-marketers won’t need to research correcting their listings. Instead, this variation allows you to add new or modify

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Rebranding of Google My Business

new contact information, images, and opening hours.

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Easy to find local news

Yet again, Google has introduced modern features for the local SERPs. It helps users to create and find local news easily. This search engine has launched two projects for local data collection and research that made journalists' work convenient and effective. That is Census Mapper Project and

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Easy to find local news

Common Knowledge Project.  Google has released further updates to make local updates easier to find in the SERPs. They include local news carousel, top stories, more news in search, and local tweets. Journalists can analyze, change, and improve their research and publish the latest news with them.

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Addition of latest visual elements

Google is willing to provide the best experience to local searchers on behalf of the latest visual elements and text-based search results. It made local SEO efficient, advanced website owner’s marketing strategies, and allowed local searchers to access further updates. They include;

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Addition of latest visual elements

• Expandable carousels – It helps local searchers access additional information. • Infographic-like results – It helps use broad queries for a deep topic understanding. • Integrated visual search – It improves the visual search for similar items. For this, users have to click the integrated visual search button. 

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Important points for an effective local SEO strategy

Google local SEO reports impact website performance in the SERPs. It guides site owners to improve their local SEO operations, maximize web visibility, and accelerate conversion rate in Google search. It also assists users to get smooth access to a different website for reliable information

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Important points for an effective local SEO strategy

and services. It allows them to use all Google apps without hindrances. Big corporations or multi-location organizations can leverage information offered by Google Marchant Center to power your local SEO activities for strong influence. All credit goes to Google's latest

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Important points for an effective local SEO strategy

updates regarding local SEO. Its reports also assist website owners in dealing with enterprise local SEO challenges and issues related to Service Area Business. 

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