Importance of Mobile SEO in 2022

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1. Mobile Search Is on the Rise

First of all, it’s about the market trend. For a while now, mobile searches have exceeded desktop searches, and that’s only likely to continue. That means that many of your target customers are likely using mobile devices to find your content.

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1. Mobile Search Is on the Rise

Improving mobile SEO means they’ll be able to do that.

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2. Mobile Content Determines Google Search Ranking

Plus, Google’s switched to a mobile-first index, which means it’s using the mobile content of a web page to determine its search engine ranking. So if you aren’t looking after mobile SEO, you risk having poorly ranked content.

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3. Mobile Search Drives Sales

Mobile is also driving presale searches. Google’s research shows that: • Mobile searches for product reviews have increased by 35% over two years • People have spent the equivalent of 50,000 years of watch time looking at video reviews • Mobile searches including the word “best” have

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3. Mobile Search Drives Sales

grown by 80% over two years If people are looking to buy your products, you want to be sure that the right search terms lead them to your site. In addition, 40% of people prefer to use mobile devices to complete the whole shopping process, from researching the product to buying it.

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3. Mobile Search Drives Sales

Overall, looking after mobile search optimization will help you reach your customers where they are and create a better user experience for all your visitors.

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4. Mobile SEO Affects Voice Search

Mobile optimization will also help you future-proof your SEO strategy. That’s because voice search is becoming huge, mirroring the rise of mobile search. These days, voice search isn’t just on smartphones and tablets, but on home assistant devices like Amazon’s Echo, which means people will be able to find well-optimized

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4. Mobile SEO Affects Voice Search

content from anywhere.  And, using mobile SEO to optimize for voice search now could provide a competitive advantage, as 62% of businesses aren’t doing this yet. Of course, not all businesses get a lot of mobile traffic, so it makes sense to check yours before you get started.

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