7 SEO trends for 2022

See More

1. Create content for people, not search engines

In 2021 Google introduced a new system for generating web title pages. If the search engine thinks a page title is not descriptive enough, it will replace it with a description it thinks is more beneficial. What does this mean for content creators? It means it’s important to start writing content that resonates with customers, rather than keyword-loaded

Learn More

1. Create content for people, not search engines

information that ranks highly, but is not useful. E-A-T will be more important than ever before, making it essential for websites to create reliable content that customers can trust.  Search engines like Google will prioritise accuracy and facts over misinformation.

Learn More

2. Consider videos as part of your marketing strategy

Over the past year, more and more videos have appeared in the search engine results, both in Bing and Google. In fact, it’s predicted that over 80% of all online traffic will come from videos in the year ahead. This means that a well-thought-out, SEO-optimised video is highly likely to appear in the search engines

Learn More

2. Consider videos as part of your marketing strategy

and direct traffic to your website.

Learn More

3. Optimise your site for Google Discover

We recently posted about how to optimise your web content to appear in Google Discover. With more people using their smartphones to search than ever before, appearing on Google Discover can be a fantastic way to introduce your business to new customers. Creating high-quality content that provides real value to users will increase the odds of your page being  featured.

Learn More

4. Review the images you use

Artificial intelligence (for example, like Google Lens) means search engines are beginning to understand a lot more about user intent.  We predict that search engines will use this knowledge to understand when the best result for someone might be an image rather than a website. This means it is more important than ever to  use high-quality,

Learn More

4. Review the images you use

well-optimised images on your website.  Ditch the over-used stock imagery, invest in some good photography and make sure all your images are optimised for SEO.

Learn More

5. Think mobile-first

This typically makes the SEO trend list every year… but with good reason! Over half of all website visits in 2021 came from mobile devices. Google rolled out the Page Experience algorithm in 2021, placing more prominence on a high-quality mobile experience than ever before. As a result, websites that offer a fast-loading, responsive, consistent mobile website are 

Learn More

5. Think mobile-first

more likely to rank highly in the search engine page results.

Learn More

6. Take IndexNow into account

IndexNow is a relatively new ping protocol that has been adopted by Bing and Yandex and is currently being trialled by Google. With IndexNow, websites can instantly tell search engines about any content changes, meaning the search engines can quickly update their results.

Learn More

6. Take IndexNow into account

IndexNow is a relatively new ping protocol that has been adopted by Bing and Yandex and is currently being trialled by Google. With IndexNow, websites can instantly tell search engines about any content changes, meaning the search engines can quickly update their results.

Learn More

6. Take IndexNow into account

Websites host a key on their server and post a URL to notify search engines of any changes. Previously, it could take search engines up to four weeks to index any new amends, so it’s safe to say IndexNow is a gamechanger. At the time this article was posted, we’re not 100% sure if Google will adopt IndexNow, but if it does, it could change the way SEO is  managed in 2022.

Learn More

7. Consider voice search

Voice search is another trend that makes the list every year, and we can imagine several SEO specialists rolling their eyes at us at this moment in time! However, the truth is that Google Home and Amazon Echo are changing the way we make queries. Rewriting your website content to be more conversational and question-based can not only increase your chances 

Learn More

7. Consider voice search

of making the top spot in voice search, but in the regular results too.

Learn More

8. Get ready for MUM

Google has been looking into ways to provide users with all the information they need without having to type in multiple search queries. For example, if you want to hike a mountain, you will want to know the height of the mountain, the temperature, the amenities and the right equipment to bring. 

Learn More

8. Get ready for MUM

This is where the multitask unified model (MUM) comes into play.   MUM uses machine learning to serve users the right results, even if they may be in another language or non-text format. It’s exciting stuff, and we’re looking forward to seeing it gradually rolled out.