If you’re starting with local SEO, you’re probably wondering how to get your business on Google.
If you do nothing else to boost your local SEO, you want to create a Google Business Profile listing.
By doing this, you are basically listing yourself on the yellow pages of the internet. On top of that,
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1. Create a Google Business Profile
this is one of the top factors that influence local SEO.
It isn’t complicated to set up a Google Business Profile.
What is important, though, is that your profile is 100% completed. You’ll want to make sure that you fill out every field you can to have a 100% profile completion rate.
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1. Create a Google Business Profile
What is important, though, is that your profile is 100% completed. You’ll want to make sure that you fill out every field you can to have a 100% profile completion rate.
Some other Google Business Profile SEO tips include:
- Spend some time on creating a great business description;
- Listing out the products and services you offer;
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1. Create a Google Business Profile
- Publishing frequent and engaging posts;
- Get more reviews on your Google My Business page;
- Add frequently asked questions and answers.
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2. Put Your Location in Strategic Parts of Your Site
It isn’t enough to have your location listed only on your website. You need to strategically place your location information to help boost your SEO.
When a page lists information about your services or products, you’ll want to make sure that your location is listed in five particular places.
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2. Put Your Location in Strategic Parts of Your Site
These include:
- The headings;
- The body copy;
- The title tag;
- The meta description;
- The footer.
When it’s relevant, it can also be a good idea to put the URL location.
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3. Make Sure You’re Using the Right Keywords
When you’re using keywords as a part of your local SEO solutions, you must be using the keywords that people are actually using when they perform searches.
To find out what people are searching for, you can perform keyword research.
There are tools available online such as Ahrefs
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3. Make Sure You’re Using the Right Keywords
(our favorite) and Semrush that give you a picture of which keywords are most relevant to your industry and brand.
This can also give you a sense of how much competition there is for ranking for different keywords.
Doing keyword research can help you find keyword phrases that are frequently
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3. Make Sure You’re Using the Right Keywords
searched and not impossibly competitive to rank for.
This is how you can boost your search results and improve your overall SEO.
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4. Encourage Customers to Write Online Reviews
You provide a valuable service or product to your community, and for that reason, you have a long list of happy, regular customers.
These customers are priceless when it comes to promoting your brand to others in the region, and the best way to utilize their loyalty to your company is to encourage them to write reviews online.
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4. Encourage Customers to Write Online Reviews
There are many different ways to encourage customers to write and leave reviews for your brand.
You can have your staff ask customers for their feedback, engage with the reviews that already exist for your business online, give them an incentive to leave a review (note: if you go this route, you are incentivizing reviews
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4. Encourage Customers to Write Online Reviews
in general, not just good reviews), and utilize surveys.
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5. Optimize Local SEO With Local Content
It is common for SEO marketing to revolve around non-local content.
While it’s not a bad idea to engage with a wider audience and receive more traffic to your site from non-local individuals, this isn’t necessarily where your focus should be.
Creating local content can help maximize your
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5. Optimize Local SEO With Local Content
content marketing efforts to produce more high-quality leads.
You can create content that revolves around events in your industry or local news.
You can also incorporate local keywords into more general topics related to your product or service.
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6. Optimize Your Site For Mobile
Optimizing your site for mobile is really important for having good SEO in general.
In particular, it’s even more important when it comes to local SEO.
Why is that? Google’s own statistics point to the fact that roughly one-third of mobile searches are location-related.
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6. Optimize Your Site For Mobile
This means that many people searching for your service in your area will be doing so on a mobile device.
When your site doesn’t work well on smartphones or other mobile devices, you’re likely losing a good number of potential customers.
Using an unoptimized site for mobile devices is
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6. Optimize Your Site For Mobile
frustrating, impractical, and not particularly confidence-inspiring.
If your site isn’t optimized for mobile, your potential customers are likely moving on to a local competitor’s website whose site functions properly on mobile devices.
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7. Submit Your Website to Local Directories
Google My Business isn’t the only business directory on the internet.
Many different directories help people find local services, and you should make sure you’re listed on there.
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7. Submit Your Website to Local Directories
You’ll want to get yourself listed on global and national directories such as:
- Angie’s List (now Angi);
- Foursquare;
- Bing Places.
On top of that, find business directories that are focused specifically on your local region. This will help boost your
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8. Keep Your NAP Information Up-to-Date
Your NAP information is your name and place information. It’s vitally important that this information is consistent across the web.
Google will notice inconsistent information across sites, which will raise red flags that your business is not legitimate.
- Name;
- Address;
- Phone Number.
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8. Keep Your NAP Information Up-to-Date
If you end up moving your business, opening a new location or getting a change in telephone number, make sure to correct this information everywhere it is listed. This means your website, social media pages, local directories, and more.
Otherwise, inconsistent info can hurt your rankings on search engines.