8 eCommerce SEO Tips To Improve Your Rankings In 2022
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1. Optimize Load Time
When creating a webpage for your product, you need to make it as engaging as possible to keep your potential clients interested.
Aside from a good UI, the thing that keeps your traffic flowing is loading time.
Most eCommerce websites lose customers because of their intense loading times.
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1. Optimize Load Time
Keeping a customer waiting can cause frustration and drive them away, so a shorter loading time is best.
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2. Switch to HTTPS
According to the studies, more than 49% of websites have inadequate security.
If you’re one of those then I strongly recommend you to switch to HTTPS instead of HTTP.
These days, HTTPS is a Google ranking factor to rank on Google and for eCommerce Websites, having an SSL certificate
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2. Switch to HTTPS
becomes more important.
HTTPS makes the connection secure between the servers and browsers.
You can easily make your website HTTPS by installing an SSL Certificate.
You should ask your web hosting provider company if they offer a free SSL certificate.
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2. Switch to HTTPS
But for better security of your store, you can buy an SSL certificate for your e-store.
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3. Improve E-A-T
To achieve SEO success, you need to improve your website E-A-T. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
Google uses various algorithms to understand (evaluate) the Expertise, Trustworthiness, and Authority of a website before ranking on Google.
And it becomes more important for
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3. Improve E-A-T
eCommerce businesses to work on improving the E-A-T of their websites.
For that, you should make efforts to get mentions/links from top-tier media publications, get links from relevant high-authority sites.
Provides details about your company, offices, founders, and real customer experiences &
testimonials.
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4. Website Architecture
Your website is driven solely by its external appearance. Your site should be easy to use, simple, and straightforward.
Creating an eye-catching, user-friendly website can do wonders for your website’s popularity.
To keep your website relevant, pay extra attention to the user experience.
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4. Website Architecture
The easier something is to use, the less time it’ll take for your customers to find their way around the site.
You should add important pages in the navigation menu so users can easily find and visit those pages.
A well-planned website architecture helps you to improve the customer experience for your
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4. Website Architecture
visitors as well as helps you with SEO.
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5. Internal Linking
Internal linking means adding (linking) your website pages to each other.
In simple words, these are backlinks from your own website.
Internal linking helps you engage your users and improve your bounce rate as well as helps you with SEO.
You should interlink
your product pages
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5. Internal Linking
from your blog pages and important pages from your Header, footer, or sidebar to improve their Google rankings.
A well-planning interlinking campaign can instantly boost your website rankings.
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6. Optimize Product Pages
You can increase your sales and revenue if you succeed to rank your product pages on Google for the right keywords.
Keyword research is the first step of product page optimization.
That’s why you should target the right keywords for your product pages.
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6. Optimize Product Pages
Focus on keyword relevancy instead of search volume.
You can get insights from your PPC data to choose the right keywords for your product pages.
Once you find the right keywords then optimize your product page descriptions. Meta descriptions, and title tags.
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6. Optimize Product Pages
Use the product schema on your product pages so Google can easily find details about your products.
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7. Mentions and Backlinks
Backlinks are still one of the most important ranking factors to rank on Google.
But now Google is smarter than before and can easily differentiate between good and bad links.
That’s why you should focus on getting high-quality links from relevant sites that will be difficult for your competitors to acquire.
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7. Mentions and Backlinks
You need to use genuine methods like broken link-building, outreach, and Digital PR to get links for your website.
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8. Use Schema Markup
Utilizing schema markup is one of the most efficient ways to improve your SEO.
Schema markup uses semantic language to help search engines understand what your website is all about.
It is code used to make search engines understand what your website offers to the client base.
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8. Use Schema Markup
Schema markup can help the search engines better categorize your website according to keywords.
Using the language of the search engines can help them help you more efficiently.
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