Artificial intelligence (AI) is changing the way people interact with online content.
Thanks to this intelligent algorithm that we all know, it shows us the things that we like the most and facilitates our searches on the network.
Now, search engines do not usually share their technologies and advances,
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1. AI will have a greater impact on SEO
but it is believed that it will improve the user experience during their search.
Factors ranging from click-through rate to time on page could be included.
To do this, you need to captivate and engage readers with useful and well-organized content.
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1. AI will have a greater impact on SEO
It also allows your users to find you more easily, on any platform.
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2. Voice searches will increase
Thanks to innovations such as Google Assistant, Apple's Siri, and Amazon's Alexa, voice search technology has come a long way.
As technology has improved, it has also become more popular.
The percentage of households owning a smart speaker by 2022 is estimated to be 55%.
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2. Voice searches will increase
To improve your SEO in this specific area of search you should focus on keywords, and longer phrases, voice searches tend to work best with longer phrases naturally.
When people type, they tend to abbreviate.
All of this to help search assistants find you on the web.
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3. Accessibility
It is estimated that almost 73% of Internet users will access the Internet only through mobile devices by 2025.
This is why you must reinforce the mobile platforms of your tools since this is the future and the greatest traffic of users will be through this channel.
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3. Accessibility
Closely related to voice search optimization.
Web designers will continue to incorporate features that do not depend on keyboard input, such as voice commands, virtual reality, augmented reality, etc.
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4. A good SEO strategy should include video
Implementing videos in our SEO strategies is an effective maneuver.
YouTube alone has over a billion users.
So if you're not creating video content, it's time to start.
To have a good SEO using videos as an ally you must
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4. A good SEO strategy should include video
optimize the name and description of your video channel, always providing the information, and resources, of your channel.
And of course, keywords are crucial, so that your SEO strategy is infallible.
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5. Semantically related keywords will have more importance
SEO professionals used to focus on primary keywords as the only option.
Now, we know that secondary keywords are just as important.
Semantic search, and intent optimization, will become more important in the future.
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5. Semantically related keywords will have more importance
Google no longer just looks at strings of words.
It is about analyzing the context of the query and trying to understand the user's search intent.
This means that the more relevant information provided, through primary and secondary keywords, the better.
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6. Social Listening and SEO
Social listening is a process of monitoring your online brand’s social media handles.
It involves tracing customer feedback or direct mentions of your brands.
It also includes monitoring any discussion on a specific topic, keyword, or competitor relevant to your niche for
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6. Social Listening and SEO
gaining insights and taking action on those opportunities.
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7. Content that meets Google's EAT principle will rank higher
Google states once again that the quality of content is essential for success in positioning.
These factors help determine if a web page has useful quality content.
This principle is especially relevant in business niches that fall under the "your money, your life" label, such as healthcare and
finance.
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