7 Powerful SEO Trends To Follow In 2022

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1. Mobile SEO

Look around. People these days are glued to their mobile phones. So, it only makes sense to include a mobile SEO strategy in your marketing plan. People finish most of their searching through a mobile phone. So, if you’re doing SEO only for desktops, you’re certainly missing out

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1. Mobile SEO

on a large traffic volume. Focusing on Mobile SEO is only going to become more important in the coming days.

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2. The Right Content

Content and SEO form the best bond. Google conducts approximately 6.7 billion searches per day. So, if your content is not up to the mark, it probably won’t even show on the result page. Google algorithms are constantly changing and evolving to deliver relevant results.

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2. The Right Content

Therefore, for your website to rank at the top, you must fill it with valuable content. On top of that, remember to optimize your content to ensure that it is reader-centric thoroughly. 

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3. No more ‘ME-ME’!

Always remember: Everything revolves around what your customer wants. That one trend that will continue to rule SEO in 2022 is user-related content. This is a must to rank well in Google. For this to happen, you have to think from the customer’s perspective and write about people’s topics.

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4. Video Will Rule

Human beings are visual creatures. Therefore, it only makes sense if they interact more with video content instead of text or imagery. And, when talking about video content, YouTube cannot be far behind. After all, it is the second most searched online site. 

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4. Video Will Rule

And its impact on SEO will continue to rise in 2022.

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5. Google’s SMITH

Did you hear about the latest announcement? Google’s new algorithm, Siamese Multi-depth Transformer-based Hierarchical (SMITH) will now allow Google to absorb the long-page content better. If you are someone who regrets writing lengthy content, this is undoubtedly a game-changer.

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5. Google’s SMITH

Google will now use the new algorithm to detect content from under the large pages. This is certainly going to have a positive impact on your SERP results. So, from now onwards, you can focus on improving the ranking of your long-length content.

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6. Long-Tail keywords

Before you dart a thousand questions, wait! Short-term keywords were a thing. But now the time has changed, and so has the approach. Did you know that 70% of web searches comprise long-tail keywords? Yes, that’s true.

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6. Long-Tail keywords

Long-tail keywords can help you combat the competition. They offer more context to your content, and hence, it increases the conversion rate as well.

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7. Top-Quality Backlinks

A single high-quality backlink coming from a reputed site holds more value than thousands coming from poor-ranking websites. In this case, it is the quality that matters and not the quantity.

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