5 SEO and Digital Marketing Trends in 2022

See More

1. Greater Role of AI

Artificial intelligence (AI) continues to have a significant impact on almost all traditional fields ranging from business and commerce to medical sciences. It is no surprise that SEO strategies in future will have to be moulded around AI.

Learn More

1. Greater Role of AI

Since its introduction in 2015, the AI-based Google RankBrain algorithm has been continuously learning, analyzing and getting better at ranking content. Today marketers can use AI to analyze data such as the amount of time a user spends on your web page, the conversion rate, etc., to create an SEO page with quality and relevant content.

Learn More

2. Mobile Friendliness

Long before July 1, 2019, when google shifted to the mobile-first index for new websites,  SEO marketing experts knew that the mobile-friendliness of sites would play a greater role in ranking. The amount of smartphone penetration the world over is phenomenal, and people are spending more time surfing the internet in a mobile phone web browser than a personal computer.

Learn More

2. Mobile Friendliness

This can be corroborated by the fact that all the top trending websites on any topic are mobile-friendly. While the older web pages are still ranked on various other factors, digital marketers would like to enable mobile-friendliness for such web pages for good page rankings.

Learn More

3. Quality Content Will Remain The King

Quality content was and will remain a deciding factor. Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles emphasise delivering quality results to the user. Therefore, the well-researched, informational and original content will always have an SEO search advantage on Google search algorithms.

Learn More

4. Using Long-Tail Keywords

General search trends in recent years suggest that google puts greater emphasis on providing relevant results to the conversational style of search queries. This is a good stance by Google as sometimes the user does not know the exact keyword to search.

Learn More

4. Using Long-Tail Keywords

For example, a user might want to know about discount brokers without knowing the exact term. Such a user may end up typing a query such as Low-price Demat account provider or something like that.

Learn More

4. Using Long-Tail Keywords

Therefore, digital marketing trends 2022 can witness the emergence of long-tail keywords as an effective tool of conversation between the user and the search engine.

Learn More

5. Including Videos

There is a reason why some of the established names in blogging now include videos in their profile. The young generation is spending more time on online video platforms like YouTube, Instagram reels, TikTok, etc. Therefore, including relevant videos has become important for 360-degree search engine optimization in digital marketing for any business.