5 Actionable SEO Tips To Improve Your Local Outreach In 2022

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1. Encourage Localities

The people you personally know and who can help you increase your local outreach can be very useful. As you do not need to pay them for promoting your new business to new sources, encouraging such public figures to spread the word can come in handy.

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1. Encourage Localities

Especially if some of them are public figures or individuals with a decent following in your area, you can request them to promote your new business. Even if they charge a fee, it won’t be costly because the promotion activity is limited to only a local audience.

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2. Utilizing Google My Business

Nowadays, the majority of businesses are taking online presence into count. And the sole reason for such behavior is growth in technology and digital marketing trends. Enlisting the business via “Google My Business,” many businesses can create a solid presence both locally and online.

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2. Utilizing Google My Business

Hence, if your business is not on the Google My Business listing, it won’t appear in the SERP results. For example, if you search for a shop that is available within a mile of your area, Google will display the available information to help the user navigate to the shop successfully.

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2. Utilizing Google My Business

And if you want your business to appear just like that, using Google My Business is a must!

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3. Focus More On Local Marketing

You want people in your geographic area to find you when looking for services like yours. Therefore, focusing more on keywords related to your particular location will produce better results. On top of that, you can include the name of your city, province, or state in the company name.

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3. Focus More On Local Marketing

Doing so will make your business stand out more to the locals. Additionally, we highly recommend including the city name within your Domain name. This makes it easier for people to remember or search for you online in the future.

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4. Take Advantage of Freebies

This method never gets old! People are always looking for free stuff online. You can utilize online/offline freebies to attract locals to try your product/service. Please take it as an investment that you will get back eventually.

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4. Take Advantage of Freebies

Distributing fliers for a discounted sale on your shop can be a pretty effective tactic. Although such tactics used to work effectively when the internet was not so popular, utilizing them can still benefit you. Alternatively, you can apply the same method via online platforms as well.

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5. Pay Attention To On-page SEO

On-page SEO may not seem related to increasing local outreach for your business. However, making an effort to structure your content according to the local search queries will surely pay off. But to make sure you are targeting the right keywords and delivering the right content, we recommend using professional SEO tools.

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5. Pay Attention To On-page SEO

There are tons of SEO tools available in the market, but the competition between raven tools vs. semrush is taking up pace. With that said, you can start with an affordable option to see if it can actually help you get more local outreach or not.