3 Ways to Set Up Google Ads in 2022 to Help Your Business Succeed

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1. Keeping Up with Google Ads Updates

First, you need to stay in line with Google Ads updates. Google constantly updates their algorithms to find out what works and what does not. They change their guidelines to make sure that their ads services are fair for everyone. For instance, this year, Google announced that they would have an expanded text ad this

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1. Keeping Up with Google Ads Updates

coming June. Their new feature makes responsive search ads the only available ad type for a standard search campaign. As a business owner, you need to be aware of Google Ads updates and implement them as soon as you can. When you do so and you stick with the new Google Ads policy, you will see a positive change 

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1. Keeping Up with Google Ads Updates

in your business. You can stay informed on their New features & Announcement page to learn more about Google Ads updates and how they affect your business.

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2. Do Consistent Audits on Your Google Ads Account

Second, you need to consistently perform an audit on your Google Ads account. It means setting a timeframe regarding when to check your Google Ads account. You can audit weekly or monthly. Whatever works best for you to check on your Google Ads account is the best period to make an audit.

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2. Do Consistent Audits on Your Google Ads Account

When you do an audit on your Google Ads account, you must have an established checklist of tasks you want to accomplish in your audit. For instance, you can check on your Google Ads performance to see if your ads are showing as expected or if there are some issues. If there are, you 

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2. Do Consistent Audits on Your Google Ads Account

need to decide if you want to keep doing what you’re doing or change your tactics. Adding to the audit, you can opt to adjust your bidding strategy and allocate a budget to certain specific campaigns and keywords. You can also check in on your landing page to see if it meets your business’ needs.

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3. Create a Google Ads Reporting Approach

Last, you need to create a Google Ads reporting approach. This is important because Google Ads reporting is needed to gain insights and information on how your business is performing. With the data you get from Google Ads reporting, you can make informed decisions 

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3. Create a Google Ads Reporting Approach

on what to change and how to improve your business, ultimately helping your company in the long run. You want to capture real-time reports to check mistakes along the way and implement the necessary strategies to prevent them. That way, you get to take action as soon as possible without waiting 

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3. Create a Google Ads Reporting Approach

on what to change and how to improve your business, ultimately helping your company in the long run. You want to capture real-time reports to check mistakes along the way and implement the necessary strategies to prevent them. That way, you get to take action as soon as possible without waiting 

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