The 2022 SEO Trends You’ll Be Happy You Knew

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1. On-Page SEO

This is the list of strategies you can use directly on your websites, such as your overall site content, title tags and media tags, H tag optimisation, internal links, image optimisation, and more. The clearer the picture you give search engines to understand what your content is about and its value to your customers,

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1. On-Page SEO

the more they will show your content in SERPs for all the benefits we listed above.

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2. Off-Page SEO

This is about everything else you can do that happens outside of your website, but which can and will influence how both search engines and prospects will see and value your content. This list includes link building with valued sources, creating a strategic long-term content marketing framework and more. 

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2. Off-Page SEO

For this type of SEO, it is important to know that the more relevant your linking sources are and the higher their domain authority is, the better this will reflect on your business, resulting in a higher ranking on SERP’s. It is also important to mention that your content marketing will be the driving force behind organic traffic. 

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3. Technical SEO

Your website will first have to be highly functional for search engines to index it for any of the above to happen. Key aspects to consider for this are as follows, with site speed highly leading the list: loading speed (less than 4 seconds!), structured data, canonicalisations, sitemaps, and more.

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3. Technical SEO

Everything from plugins and theme elements, right down to the quality of service of your hosting provider, all are important factors to consider for speed. So are URL formats, any broken links, external or internal links, your different navigation menus, CTA and other access buttons, and social links. 

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3. Technical SEO

Anything and everything that can affect your website’s smooth and high performance will affect if and how your website will rank in SERPs and how visitors will want to consume and interact with your content.

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