3 Essential SEO Tips for More Traffic in 2022

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1. Don’t Underestimate User Experience

Understanding user experience and creating the best possible website to satisfy those users and drive them towards your conversion goals is rapidly becoming one of the most important factors for effective SEO.

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1. Don’t Underestimate User Experience

As Google continues to evolve and update its search algorithm, search results are becoming increasingly personalized with the end goal being to offer the best experience for the users. The relevance of your content and the quality of your website plays an important role in ensuring Google meets its most important target — satisfying its users.

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1. Don’t Underestimate User Experience

You need to find a balance between creating great content and improving the user experience of your website. These two factors go hand in hand when creating an effective SEO strategy.

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1. Don’t Underestimate User Experience

Begin by analyzing the bounce rate of your website and the time spent on each respective page. See how these numbers compared with your site’s load speed and whether there are technical improvements that can be made.

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2. Focus on Link Quality, not Quantity

Gone are the days of logging onto Fiverr and purchasing thousands of links in order to spam your way to the top of Google. Now, Google (and other search engines) want to see a diverse backlink portfolio from high-quality websites.

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2. Focus on Link Quality, not Quantity

In 2022, it’s important to focus on a considered approach to link building that prioritizes topical authority in building page rank. Outreach to sites that are relevant to your niche and make useful contributions on article source sites such as HARO in order to build quality links that will stand the test of time. 

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3. Use Content Marketing

Content marketing is an incredibly powerful way to build onsite content resources that drive organic traffic, accumulate links, and position your website as an authority in your niche. On average, websites that incorporate content marketing into their SEO strategy see 112% more organic traffic than those that do not. 

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3. Use Content Marketing

We recommend focussing on topics that can lead to transactional pages on your website. Think about where a user can be led to from that web page and look at ways that your article can be used as a sales funnel – not just an organic traffic generator.