2022 Technical SEO Checklist

See More

1. Be Mobile-Friendly

More people are gravitating to their smartphones as their main source of information these days, which means your website has to meet them there. Google has admitted to moving toward a mobile-first indexing model, which means the algorithms look primarily at mobile versions of a website before scanning the desktop version.

Learn More

1. Be Mobile-Friendly

This makes being mobile-friendly significantly more important when it comes to SEO ranking. So if you’re not already optimized for mobile, it’s time to hop on board.

Learn More

2. Speed Up Your Site

Last year, Google announced it had a new way of monitoring a website’s health. It calls it the Core Web Vitals, and they’re metrics for seeing how well your site performs in terms of the user experience. These vitals are based on three main categories, one of which is content loading speed. 

Learn More

2. Speed Up Your Site

The importance of speed in a user context is simple: the faster people can get onto your page, the more likely they are to stay there. When you try to open a page and it doesn’t load within a few seconds, what do you do? Probably huff out an annoyed sigh, click the back button, and try the next search result.

Learn More

2. Speed Up Your Site

Don’t encourage people to press the back button on your site.

Learn More

3. Use the Right URL Structure

Your URL provides lots of information to search engines regarding what your page is about and what type of content it’s bringing the user to. So naturally, you want to make sure it’s optimized for those search engines to find value in your web page.

Learn More

3. Use the Right URL Structure

That’s how they choose you to “come on down” to the front row of search results.  The end game is to have a nice, clean, direct URL that includes your keyword.

Learn More

4. Secure Your Site

Users are on high alert about cybercrime and cyberattacks, and the last thing they want is an unsecured site opening the door for someone to harm their computer. Plus, you probably don’t want anyone digging around your data either.

Learn More

5. Address Redirect Issues

Your website is like a living thing that changes and grows with time, and redirects keep your pages up to speed with all those updates. A redirect is a major element in technical SEO because it alerts search engines to changes you’ve made on your website.

Learn More

5. Address Redirect Issues

It allows the search engine, and users, to assign value to your new information and index it accordingly to the most updated version.

Learn More

6. Add Structured Data

Structured data helps search engines better understand what your site is about. It’s like the teacher explaining the notes on the board instead of relying on students reading and understanding for themselves. Typically when people think of metadata, they conjure examples of meta descriptions and alt text, which are both important.

Learn More

6. Add Structured Data

But there is another type of structured data that can be particularly helpful if you are trying to optimize your site in the SERPS This is called schema markup! You can add Schema markup code to your site to encourage Google to display valuable information to users in the form of rich snippets.

Learn More

6. Add Structured Data

Examples of rich snippets include: star ratings, thumbnail images, product pricing, and more. Furthermore, these SERP features encourage engagement with your link, which boosts your click through rates (CTR). One thing we know about SEO - websites with higher CTRs are prioritized in the SERPs.