15 Top SEO Tips for Small Businesses in 2022

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1. Create A Google Search Console Account

2. Use GSC To Optimize Your SEO

3. Create A Google Analytics Account

4. Do In-Depth Keyword Research

5. Create More Content

6. Keep URLs Simple

7. Optimize Your On-Page SEO

8. Don’t “Keyword-Stuff”

9. Create Content That Stays Evergreen

10. Use More Internal links

11. Open A Google My Business Account

12. Incentives Reviews

13. Optimize Your Metadata

14. Expect SEO To Take A While

15. Enable & Respond to Comments and Reviews

15 Top SEO Tips for Small Businesses in 2022

1. Create A Google Search Console Account

If you don’t already have your Google Search Console account set up, you need to get this right away. Google Search Console is an essential SEO tool.

1. Create A Google Search Console Account

Google Search Console gives you free access to data like: How many impressions your pages are getting on Google. How many organic clicks your pages generate. What keywords people are searching for to find your website. And tons more.

2. Use GSC To Optimize Your SEO

2. Use GSC To Optimize Your SEO

If Google ranks particular pages very high, consider creating other content that is similar. This is one of the best SEO tips for small businesses!

3. Create A Google Analytics Account

A website with no analytics account is like a fish with no gills. Analytic data is vital to improving your SEO and your website in general. Go ahead and set up a Google Analytics account (or a similar Analytics account) to track SEO data from visitors on your website.

4. Do In-Depth Keyword Research

Most businesses that are unsatisfied with their SEO presence aren’t doing keyword research. This is why we want to show you these SEO tips for small businesses. Content and website pages that rank well on Google are almost always created to target a few specific keywords.

4. Do In-Depth Keyword Research

5. Create More Content

Each page on your website gives you another opportunity to target a few more keywords. If you have a small 6-page website (with keyword target pages) you will only have the opportunity to show up organically for a few dozen keywords.

5. Create More Content

If you write keyword-targeted blogs or other content, each page adds to the list of keywords Google may show your website to. Use this to your advantage. Try to post at least 1 piece of content each month (or as much as you can manage) to increase the number of places Google can show your website.

6. Keep URLs Simple

As Google’s “spider bots” crawl through your website, they want to see information they can understand. It’s important to use every opportunity you have to communicate what your subject is with Google. This means having short and simple URLs.

6. Keep URLs Simple

With all your new links, try using the keyword you’re targeting for the end of your link. This clarifies to Google and your readers what the page is about and that they are in the right place.

7. Optimize Your On-Page SEO

When writing copy for your website or when writing blog content, don’t forget to include your keywords in the copy itself. This is one of the best SEO tips for small businesses to increase Google rankings.

8. Don’t “Keyword-Stuff”

8. Don’t “Keyword-Stuff”

You can also follow the 1%-2% rule. This rule just means that you typically want 1%-2% of the words on your page to be a keyword.

9. Create Content That Stays Evergreen

Just like old milk, content can go stale too. Google doesn’t like showing stale content. This means you want to write content that has a very long shelf life. When you write content on your website, it’s best to focus on things that don’t change.

9. Create Content That Stays Evergreen

Typically ideas, strategies, opinions, and theory stay fresh longest. Always keeping content fresh is one of the best SEO tips for small businesses.

10. Use More Internal links

10. Use More Internal links

This is good for two reasons. 1.) Your visitors are moving further into your website 2.) Google likes to rank pages with lower bounce rates higher in the search engine.

11. Open A Google My Business Account

If your business is based in a specific location, creating a Google My Business account is key to creating positive local SEO. Google My Business is the tool that also allows you to show up on Google Maps.

11. Open A Google My Business Account

This means that when people are searching for “XYZ near me” they will also have a chance of finding you on the Google Map Pack at the top of the search results.

12. Incentives Reviews

The number of reviews on a Google My Business page directly influences how close to the top that business will rank. To increase your likelihood of showing up in the Google Map Pack, you will want to begin collecting as many reviews as you can.

12. Incentives Reviews

Reviews can be one of the most influential SEO tips for small businesses, to increase trust with customers. At a minimum, you can begin requesting that your clients leave a review of their experience on Google. You may also offer some small incentive for them to leave a review as well.

13. Optimize Your Metadata

13. Optimize Your Metadata

13. Optimize Your Metadata

Be aware however that the higher you rank on Google, the higher your click-through rate will be. So don’t be surprised if you begin to see CTRs of 15% and up as you rise in the rankings.

14. Expect SEO To Take A While

14. Expect SEO To Take A While

On the other hand, there is SEO. Ranking well in Google and generating a lot of organic (free) website traffic can take a lot of time. If you’re putting out consistent and high-quality content, It still usually takes 6 months to see your effort paying off.

14. Expect SEO To Take A While

15. Enable & Respond to Comments and Reviews

Google likes to see good customer service on the part of business and website owners. This means that the comments section on your blogs should be enabled. You should also make it a point to respond to every comment that is left on your blogs and each review left on your Google My Business page.