What is a backlink profile? It’s a profile of all the sites that link back to your site.
Just as you’d want reputable people to endorse your brand, the same rule applies to your backlinks.
A bad sign would be a backlink profile filled with spam sites.
Search engine
algorithms likely don’t
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1. Take a Look at Your Backlink Profile
find those sites trustworthy, which could diminish your SERP level.
But if you have ample, reliable backlinks from legit sites, you’re in good shape.
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2. Then check your competitor’s Backlink Profile
Smart content marketers know that the key to making intelligent insights is having all the data.
So checking your own backlinks isn’t enough.
You need to look at your competitors’ backlink profile information as well.
Understanding how competitors stand up
to you will help inform
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2. Then check your competitor’s Backlink Profile
how you improve your off-page SEO moving forward.
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3. Diversify Your Backlinks
As important as backlinks themselves are, you don’t want all of them coming from the same general type of site.
If all you’re getting is backlinks from blogs, or industry publications—both of which are good on their own—it means it’s time to diversify.
You’ve achieved success in one area, and can start to move on to others!
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4. Update Your internal links
Internal links aren’t just an excellent way to keep people on your site (although there’s that too).
They also feed Google and other search engines and help them understand how your website functions.
They also give individual page value and help improve your SEO.
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4. Update Your internal links
To set yourself up for great off-page SEO, you need to start within, and that means linking your own content on your site.
For instance, does your brand blog have a three-part series on a certain topic?
Then be sure each subsequent post links back to the original post and the second post and maybe to another similar topic.
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4. Update Your internal links
Content marketers generally shoot for at least three internal links per page.
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5. Tidy Up Your Site
Have broken landing pages? Users, who keep getting 404 Errors? Or just a wonky design? Tidy it all up.
You need a smooth, easy to navigate site before you can earn excellent off-page SEO.
So do some housekeeping now and enjoy the benefits on the backend.
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6. Create Amazing Content
If you want to get links to your site from other reputable brands, thought leaders, or sites, you need to produce content they’ll want to share.
What’s impressive content look like? Think of it this way, why do people share recipes? Because they taste so good, they want someone else to enjoy them.
The same goes for
content. Good content
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6. Create Amazing Content
is so fascinating, entertaining, titillating, or informative that a person feels compelled to pass it on and give someone else a taste.
But good content isn’t limited to the written word. It could be videos, images, or even music.
Whatever is authentic to your brand, is the content to invest in.
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7. Reach out to Influencers
There’s a reason marketers encourage brands to partner with influencers; backlinks from these powerful individuals can have a big impact on off-page SEO.
Archive this by reaching out directly or finding that an influencer already uses your brand’s product, asking them to link back.
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8. Put Your Experts Out There
Expert authors are a great way to increase off-page SEO and only require that you have a staffer — it could be a CEO or department head — volunteer to guest blog on another site.
Almost always, these arrangements result in backlinks with the host blog link to the brand’s site.
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8. Put Your Experts Out There
These are a great way to build authority both with the blog’s audience and within search engine algorithms.
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9. Talk It Up on Social Media
So you have a Twitter, LinkedIn, Facebook, Instagram, and TikTok brand account. Great.That’s step one.
Step two is using those platforms to engage with your audience to build your brand and your off-page SEO.
By engaging with your audience, you can grow your backlinks.
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10. Become a columnist
There’s a reason you see so many major CEOs and business owners writing op-eds, and it’s not entirely because they feel the need to be heard.
Writing a column for a local, regional, or national paper often includes an online edition that will almost always include a short bio of the author with a backlink to their business.
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10. Become a columnist
This is a great opportunity not just to get a backlink to a reputable paper, but an opportunity for the content to be shared to a wider audience who may not know of your brand or business and might lead to backlinks in the process.
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11. Submit Your Images
Why does Pinterest turn up so high in searches for images?
Because it’s a great way to increase backlinks.
Optimizing your images with the proper URL and title tag, then submit them to sites like Pinterest, flickr.com, or imgur.com
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12. Test Content Partnerships
Want to double your content promotion? Team up with a partner to share the love.
When either of you publishes something, share it on both sites and you’ll get twice the audience and, naturally, double the backlink opportunities.
This mutually beneficial opportunity should be made wisely.
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12. Test Content Partnerships
You want your partner brand’s identity to align with yours.
That means ensuring that you both have similar goals for your campaign and agree to follow through on both ends so that you both win.
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