The Top 14 News-SEO Predictions in 2022

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– Google Discover will remain a very important traffic driver to the majority of publishers.

– Search will become a lot more visual with more visibility of images, short videos and web stories.

– Short Videos will gain more visibility in Search.

– Evergreen Content will become an important editorial strategy for many publishers as a source of sustainable traffic.

– Topical E-A-T: Trust and Authority within specific topical areas will continue to grow.

– Topical organization and clustering can lead to significant traffic increases from both Top Stories and Discover.

– IndexNow will gain more popularity and Google will join.

– SEO will become more and more complex.

– Increased focus on Creators, Shopping and Videos.

– Google will continue to improve on its SERP features expanding News, Liveblogs and Evergreen SERP Features for big news moments and live events.

– Speedy and good UX website (Web Vitals) will still be one of the big topics in News SEO.

– Publishers will continue to innovate on Smarter Paywalls and Affiliate Revenue.

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