1. Better rank your content thanks to the EAT principle
According to Google, content quality is critical to ranking success.
But how does Google define “quality”? It’s the EAT principle: expertise, authority, and trustworthiness.
These factors determine whether a web page has useful, quality content.
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1. Better rank your content thanks to the EAT principle
Here are the steps to follow to ensure quality content:
1. Create buyer personas (or buyer profiles), which allow you to determine what type of content your customers value.
2. Conduct research on search intent, which will help you establish the consumer journey.
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1. Better rank your content thanks to the EAT principle
3. Use this information to create content that matches the format your users prefer.
4. Test to study what your audience prefers. Note that if you’re targeting a more mature audience, video may be less suitable.
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2. Long-form content helps improve SERPs
According to a Semrush report, long-form articles over 3,000 words get three times more traffic, and four times more shares.
They also generate 3.5 times more backlinks than articles with an average length between 901 and 1,200 words.
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2. Long-form content helps improve SERPs
Focus on longer content to get better search engine rankings.
Make sure your content is of high quality.
The goal is to provide users with shareable information that keeps them engaged.
To achieve this, first start by
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2. Long-form content helps improve SERPs
breaking your content into sections with H2 and H3 subheadings to make it more readable.
Subheadings are especially important for mobile versions.
Next, be sure to post links to relevant and authoritative sources with a high authority score.
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2. Long-form content helps improve SERPs
Finally, make your content easy to share.
Include obvious sharing links in the title, and at the end of the article, so readers can share with one click.
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3. Featured Snippets will gain importance
Launched in 2017, featured snippets are a kind of shortcut to gain importance in Google.
They are summaries of answers to questions frequently asked by Internet users on the Google search engine.
They appear in a separate
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3. Featured Snippets will gain importance
block placed at the top of the classic Google search results, with a link to the corresponding site.
It is recommended to create a clear and simple answer that directly answers a frequently asked question on Google.
To find out what questions
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3. Featured Snippets will gain importance
are most frequently asked, simply query Google and see the Google Suggest that pops up.
Be sure to contextualize the content you create to add value.
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4. Semantically related keywords will be more important
In the past, SEO experts focused on the primary keywords without giving much importance to secondary keywords.
However, semantic research and intent optimization are becoming more and more important in judging the relevance of information.
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4. Semantically related keywords will be more important
Indeed, Google is no longer satisfied with looking at strings of words.
It analyzes the context of the query and tries to discern the user’s search intent, which means that the more relevant the information provided via logically related primary and secondary keywords, the better.
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5. Local SEO will play a more important role in SEO strategies
Most internet users use search engines to find localized goods and services.
If you own a local store, it’s in your best interest to work on your local SEO to improve your positions in the SERPs and drive traffic to your store.
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5. Local SEO will play a more important role in SEO strategies
How do you get your business into this local pack? Start by creating a Google My Business page.
It’s also important to have a strong profile to achieve your intended results.
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6. Predictive search with Google Discover
Google Discover is another AI-based tool from Google.
This content recommendation tool identifies user behavior patterns over time and gradually integrates these habits.
With this information, Google Discover can identify the
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6. Predictive search with Google Discover
most accurate content that will most likely interest the user.
Google Discover already has over 800 million active users.
To be part of it, you don’t have to do anything special.
If Google indexes your page, it will be automatically included.
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6. Predictive search with Google Discover
Content is ranked based on algorithms that monitor content quality and user interest.
While Google has not revealed any specific factors, it appears that search, location and browsing history, app usage, calendars, and home and work locations are all relevant.
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7. Focus on video for your SEO strategy
Online video content seems to be the way to go.
YouTube has over a billion users.
If you don’t yet create video content, now is the time to start.
Be sure to optimize the name and description of your video channel.
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7. Focus on video for your SEO strategy
The description should not only be filled with keywords, it should also give a user-friendly overview of your channel’s content.
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