7 Benefits of Chatbots to Your Site’s SEO and User Experience in 2022
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1. Improved Customer Engagement and Search Functionality
If you’re worried about the quality of customer engagement using chatbots, consider this: According to a study, 87.2 percent of consumers have neutral or positive experiences with chatbots.
In other words, customers like talking to chatbots.
There are numerous reasons for this:
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1. Improved Customer Engagement and Search Functionality
Chatbots offer 24-7/365 service, which is the number one benefit of using chatbots according to users.
Additionally, bots act as a great tool for finding the relevant information.
They can also offer instant and effective query resolution.
According to research, 68 percent of consumers
enjoy chatbots
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1. Improved Customer Engagement and Search Functionality
because they answer quickly, making them a must for websites of all shapes, forms and sizes.
They empower customers to get answers to basic, FAQ-type questions with great ease.
Finally, they allow customers to quickly search for answers with great accuracy and self-serve instead of
waiting for the agent
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1. Improved Customer Engagement and Search Functionality
to assist them.
This enhanced and accurate user experience can boost customer engagement rates through the roof.
And all these efforts and advantages can eventually lead to an improved customer experience and better SEO rankings.
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2. Increased Website Dwell Time
If you want to boost your SEO efforts, you need to ensure that customers are spending quality time on your website.
In order to rank your website on search engine results pages (SERPs), Google looks at the time spent by users on your landing page to analyze whether customers are liking the website (or not).
If users are
abandoning the
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2. Increased Website Dwell Time
website at lightning speed, your SEO will suffer.
In other words, the amount of time customers spend on your website will determine your SEO.
This is where chatbots can lend a helping hand.
For example, chatbots can offer proactive support and ask the user if they
need any assistance.
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2. Increased Website Dwell Time
This leads to better user engagement, which ultimately boosts the user’s website dwell time.
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3. Personalized User Experience
One of the biggest advantages of using a chatbot for your website is the ability to personalize the browsing experience from start to finish.
Consider H&M’s Facebook chatbot, for example.
By asking the customers a series of relevant questions, the chatbot offers personalized product recommendations that
are tailor-made to the
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3. Personalized User Experience
customer’s preferences, choices and needs.
That’s not all. The bot also provides style tips, uses emojis to drive customer interaction, allows customers to save, share and search for outfits and redirects users to the H&M website for purchase.
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3. Personalized User Experience
Since the customer experience on your website improves as a result of on-point personalization, your SERP rankings also rise.
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4. Better Relationship With Customers
Chatbots aid in customer relationship building.
That’s why they’re powerful additions to any website.
Today, some advanced chatbots are programmed, keeping in mind the brand’s personality to boost user engagement.
Chatbots can act as a customer’s virtual
guide and provide
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4. Better Relationship With Customers
help round the clock.
Moreover, these bots never tire or take sick leave or coffee breaks.
This allows the brand to provide customer service at the customer’s beck-and-call and address the user’s needs and queries at the click of a single button, enhancing the user experience and driving customer loyalty for
the brand.
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5. Enhanced Website Functionality and Ease of Use
Chatbots double up as the perfect tool for improving your website’s functionality.
How so? Chatbots can guide users down the sales funnel and provide immediate assistance across important points in the customer’s journey.
As a result, your user’s website navigation becomes seamless and linear
and leads to a
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5. Enhanced Website Functionality and Ease of Use
delightful user experience.
All these factors collectively increase your website’s usability score – an important factor in boosting your website’s SEO.
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6. Optimized Website Ratings
The math is simple: The better your customer experience, the greater your chances of having positive reviews and ratings on search engines, apps and social media platforms.
Hence, the higher your SEO ranking will be.
So you see, customer experience and SEO are interlinked and
mutually inclusive,
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6. Optimized Website Ratings
both of which can be improved by leveraging a robust chatbot powered by artificial intelligence (AI).
For instance, chatbots can effortlessly mimic the in-store, personalized experience that store agents are known for.
Plus, a chatbot can provide easy-to-use navigation for the customer.
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6. Optimized Website Ratings
It lets the customer view your brand as a reliable, customer-centric company and encourages greater brand loyalty.
Ultimately, the word-of-mouth publicity for your brand becomes more positive, and your brand ends up leveraging goodwill by way of impactful user ratings and reviews.
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7. Ongoing, Real-Time User Data Collection
Finally, it is important to note that at the heart of effective customer experience lies real-time data – data that provides invaluable and actionable insights into the customer’s likes, dislikes, preferences, pain points, etc.
Here too, chatbots play a central role.
These bots can collect, store, analyze and extract
critical
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7. Ongoing, Real-Time User Data Collection
customer-centric information throughout the buyer journey.
They comb through chat conversations and provide details on where customers might be facing issues within the website.
Plus, they can be used to administer real-time surveys that truly capture the pulse of the customer.
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7. Ongoing, Real-Time User Data Collection
In simpler words, chatbots can provide real-time analytics into what makes the customer tick and what’s driving them away, leading to informed and strategic business decision-making.
Furthermore, they lead customers to think that the brand truly cares for them and makes them feel appreciated and heard by the brand.
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