Technical SEO Audit Checklist for 2022

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1. Meta Title Tag

2. Meta Description Tag

3. Use of H1 and H2 tags

4. Keywords Usage-

5. Robots.txt-

6. Sitemap.xml

7. SEO Friendly URLs

8. Image Alt Tags

9. Integration with Analytics and Console

10. Site loading speed-

11. CDN Usage

12. URL Canonicalization-

13. Custom 404 Page –

14. Check if the website is crawled and indexed

15. Analyze Your Backlinks

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Technical SEO Audit Checklist for 2022

1. Meta Title Tag

The meta title of a webpage is an HTML tag that depicts the title of your page. The search engine uses a title tag to display the page title in search engine results. A brief, illustrative title that accurately reflects your webpage’s topic is crucial for ranking well in search engines.

1. Meta Title Tag

The length of the title tag is up to 70 characters.

2. Meta Description Tag

The meta description of a webpage is an HTML tag that provides a short and accurate summary of that page. The search engine uses meta descriptions to determine the page’s topic. The meta description is shown in search engine results along with the page title.

2. Meta Description Tag

A precise and inviting meta description can boost your search engine ranking and also motivate users to click through your page URL. The length of the description tag is up to 160 characters.

3. Use of H1 and H2 tags

Make sure your webpage is using H1 and H2 HTML header tags. The H1 tag describes the main heading of the page, e.g., the title of the webpage or blog post. The H2 tag describes the second main headings on the web pages, e.g., the subheadings.

4. Keywords Usage-

Make sure to use your primary and secondary keywords in your title and description tags. It will help search engines to identify the topic of your page.

5. Robots.txt-

When search engine bots crawl a website, they generally first access a websites’ robots.txt file. You can stop bots to crawl certain sections of your website using the robots.txt file. This way you can make sure that the only pages you want to get indexed are crawled by search engine bots.

6. Sitemap.xml

Check if the website has a sitemap XML file. A sitemap is crucial as it lists all the web pages’ URLs of a website and lets search engine crawlers crawl the website more efficiently.

7. SEO Friendly URLs

Check if your website URLs are SEO-friendly. For URLs to be SEO friendly, they should not include spaces, underscores, or other special characters. Add primary keywords relevant to the page’s topic and avoid the use of parameters and numbers, as they make URLs less attractive

7. SEO Friendly URLs

for users to click or share. As per Google’s guideline for URL structure, it is advisable to use hyphens or dashes (-) instead of underscores (_).

8. Image Alt Tags

All the images on your webpage should have alt attributes. The alt attribute provides alternative info about the images in case of slow loading or a broken image source link. Use appropriate keywords in the alt attribute text.

8. Image Alt Tags

It can help both users and search engines better interpret the topic of an image.

9. Integration with Analytics and Console

Take leverage of these free tools. Google Search Console is an official tool through which you can control, manage and troubleshoot your websites’ presence and performance in SERPs. Google Analytics is a free tool offered by Google that tracks and reports website traffic, user

10. Site loading speed-

Website loading speed is an important user experience factor in search engine ranking. Websites that take more than 5 seconds to load can lose up to 50% of visitors. To keep website visitors from bouncing off your site, you’ve got to make sure it loads as fast as possible.

11. CDN Usage

Ensuring a consistent experience for all your users is a very important factor in SEO. A CDN (Content Delivery Network) works by equipping alternative server nodes for users to download static resources. It improves website loading speed.

12. URL Canonicalization-

Check your website for possible URL canonicalization issues. Canonicalization defines how a site can use slightly different URLs for the same page. For example – http://www.example.com and http://example.com should display the same page and resolve to

13. Custom 404 Page –

A custom error page can enhance the user experience by letting them know that only a specific page is missing or broken and the rest of the website is working fine. Add helpful links, and an option to report bugs on a custom error page.

14. Check if the website is crawled and indexed

Ensure that your website is crawl-able. It can be done with proper site structure, sitemaps, and navigations. Use Google Search Console to see if the website is indexed. If not, you can request indexing from the search console.

15. Analyze Your Backlinks

Audit backlinks for your website. The links from external websites to your website are called backlinks. Relevant backlinks from high authority sites are crucial for a higher search engine ranking. Use backlink checker tools to identify low-quality

15. Analyze Your Backlinks

backlinks that can lead to search engine penalties for your website.

Want to promote your site quickly and for free, but don't know where to start? Learn more about website promotion and making money online by visiting our website

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