Top SEO Ranking Factors 2022

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1. Core Web Vitals

2. On-Page Optimization

3. Content Depth and Accuracy

4. Mobile-Friendliness

5. Video Search

6. Featured Snippets

7. Passage Ranking

8. Link Building

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Top SEO Ranking Factors 2022

1. Core Web Vitals

1. Core Web Vitals

The key three metrics involved in Core Web Vitals are: • Largest Contentful Paint (LCP) • First Input Delay (FID) • Cumulative Layout Shift (CLS) Based on the Web Vitals, you can measure the loading time, responsiveness and visual quality

1. Core Web Vitals

of a page to ensure better UX for visitors.

2. On-Page Optimization

2. On-Page Optimization

descriptions and H1s, you can increase your site’s organic traffic. While there have been reports of Google replacing meta tags with passages from the body of your content, this should not stop you from crafting on-point, compelling meta tags for each of your web pages.

3. Content Depth and Accuracy

Google has been prioritizing content quality for years, and content writing agency experts have tried to follow suit. Of course, we’ve had keyword usage, relevance and even backlink profiles as criteria. But the introduction of the E-A-T and YMYL guidelines have given us

3. Content Depth and Accuracy

a better picture of what exactly to pursue. E-A-T stands for Expertise, Authoritativeness and Trustworthiness, which are measurements applied to individual web pages and websites as a whole. On the other hand, YMYL means Your Money Your Life.

3. Content Depth and Accuracy

This ranking signal rates the accuracy of content from brands that directly affect users’ health, happiness, financial stability and safety. If you’re in an industry that benefits from passing the E-A-T or YMYL standards, prioritize producing content that demonstrates your expertise.

3. Content Depth and Accuracy

Content accuracy and trustworthiness also provide strong support for your brand reputation management.

4. Mobile-Friendliness

Whether you’re employing organic SEO or pay per click management services, it pays to know that the number of mobile users is projected to reach almost 7.5 billion in 2025. Google has seen and banked on this trend since 2015, when it announced mobile-friendliness as a ranking factor.

4. Mobile-Friendliness

In 2019, the search giant took it further by making the mobile version of websites a priority for indexing over their desktop versions. A mobile-friendly site lets mobile users navigate its pages with ease. Your web design and development team can assess web page performance

5. Video Search

We cannot emphasize enough the importance of adding videos to your optimization strategy. It’s the preferred format (video vs. text) for 72 percent of consumers when searching for marketing information.

5. Video Search

5. Video Search

watching a video. Also, exciting developments await everyone in 2022, from businesses to digital marketing experts belonging to an SEO organization, corporate reputation management firm, eCommerce agency or social media optimization company. Google’s John Mueller announced the

5. Video Search

launch of new video structured data that helps your videos gain more visibility. These are: • Clip markup: Properties that allow you to indicate timestamps and labels in your video, which Google will show to your potential audience.

5. Video Search

• Seek markup: Properties that tell Google where timestamps go in your video URL structure, enabling the search engine to identify key moments and point your audience to segments in your video.

6. Featured Snippets

The brief excerpts appearing at the top of Google search results are called featured snippets. They are placed in what’s called position zero, high above everything else, making them easy to spot and earn clicks from users. Currently, featured snippets make up 8 percent of all clicks connected

6. Featured Snippets

6. Featured Snippets

Achieving position zero may result in a zero-click search, which is a type of search that does not send users from Google to a third-party or destination website. But brand reputation management firms also see here an opportunity to boost organic visibility, site traffic and even brand authority.

7. Passage Ranking

7. Passage Ranking

It shows how the search engine has become more adept at understanding the context of the content and picking a passage that answers a query directly. Still, any conscientious content writing agency should see it as a challenge to or confirmation of its development of high-quality content.

8. Link Building

8. Link Building

become better at determining unnatural linking patterns. Developing tactics that earn you quality links is a must, and so is diversifying your sources. Aligning your game plan with your most profitable channels also works.

8. Link Building

Our advice? Speak to a local SEO expert about the importance of distributing backlinks for your local business or a social media marketing agency about the benefits of accumulating social links.

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