8 Backlink Opportunities to Boost Your Rankings in 2022
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1. Change NoFollow Links Into DoFollow Links
A natural link building profile should have mixture of DoFollow and NoFollow links.
Your aim here should be to increase the amount of DoFollow links to 70% to 75% and take the NoFollow link ratio below 25%.
As per the new Google guidelines, this is going to be challenging as many websites prefer to offer nofollow
links.
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1. Change NoFollow Links Into DoFollow Links
But there is no harm to reach out to the stronger, more quality site that is linking you.
It is always worth asking them to change it from nofollow to dofollow link.
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2. Add an Alt Attribute to Image Links
A link from image is fine, but an image without an alt text tag is not help for Googlebot.
Search engines and other robots cannot interpret images without the alt text, but images can still play a crucial part in how people interpret a particular web page.
Alt tags solve for this by providing text which search engines read to
understand their value.
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3. Monitor for Lost Links
There’s a good chance that current sites have that did link to your site, brand or company, but for whatever reason, they dropped the link.
This could be a conscious change or possibly the site dropped that page.
Prioritize the lost links from highly authoritative sites and reach out to them and reclaim those links.
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3. Monitor for Lost Links
It might negatively impact your site.
It's also important actively monitor the anchor text and to make sure there wasn't a change from a current dofollow link to a nofollow link.
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4. Reclaim Unlinked Brand Mentions
One of the things any enterprise brand is rarely short of is press coverage.
Either their products, recent developments, or news get referenced online often.
However, not all of those references would include link back to the company's site.
Reclaiming those unlinked brand mentions is the
basis for this strategy.
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4. Reclaim Unlinked Brand Mentions
Using your brand monitoring tool of choice, review brand mentions to identify the ones missing a link.
From them on, the process revolves around conducting outreach to those publications, asking to update the page with relevant link so that their readers could learn more about the company.
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5. Publish Linkable Assets
Anyone actively building links will agree that it's much simpler to earn a link than to build it.
But how do you earn links to your content? You design it to be linkable.
Linkable assets are pages that offer information other people will find worthy of referencing in their content.
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5. Publish Linkable Assets
The most common examples include:
• Proprietary research other content creators could cite in their work, or
• Collections of stats, like this page from Hubspot that collected more than 8,500 backlinks to date.
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6. Build Free Tools
A free tool can generate buzz about the company, and help it acquire organic, white-hat links in the process too.
Sumo's Kickass Headline Generator earned the company links from 202 unique domains last year alone.
For it to bear fruit, this backlink strategy requires additional PR push to
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6. Build Free Tools
spread the word on the free tool.
You must ensure that people who could link to it will know the tool even exists, after all.
This can be done in many ways — through personal outreach to bloggers, submitting the tool to ProductHunt, mentioning it online on Quora and various online forums, and
more.
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6. Build Free Tools
Speaking of free tools, seoClarity recently introduced our latest free tool, Schema Builder, a Chrome plugin that allows users to add structured data easily, without the need for a web developer.
Its point-and-click functionality generates perfect schema markup for any webpage in mere minutes.
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7. Guest Blogging on Top Sites
SEOs have different opinions on guest blogging, and rightly so.
Post on low-quality sites that exist purely to generate low-quality content, and the backlink strategy can be easily seen as spam.
However, demonstrating your expertise on authority sites in the industry is a great way to keep the brand fresh
in the customers'
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7. Guest Blogging on Top Sites
minds, and generate backlinks to various content pieces.
The downside to this strategy is that it requires a lot of effort to deliver results.
You have to identify potential guest posting opportunities, reach out to those sites and pitch your ideas to the editor or blogger in charge, create the content, and manage the process until
publication.
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7. Guest Blogging on Top Sites
The process may involve multiple steps, but it can work to earn your site competitive backlinks from reputable blog and editorial sites.
Then, consider performing email outreach to influencers in your industry — they may just link to it or share it on their channels.
Alternatively, you can follow the broken link
building method, which
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7. Guest Blogging on Top Sites
involves finding broken links on websites (websites that you'd like to have link to your site), reaching out to the editor to let them know about the broken link, and offering your content as a resource to link to instead.
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8. Product Reviews
This strategy is ideal if you want to build links to product or other money pages.
These assets aren't very link-worthy, typically, with not many publications wanting to include such references in their content.
The situation is different with product reviews, however.
In such instance,
reviewers will almost
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8. Product Reviews
always link to a reviewed product, to allow their audience learn more about it, and purchase it, if they wish to do so.
I admit that this might be a bit more costly strategy, requiring to send free samples of the product to selected bloggers or publications.
However, if you struggle to build links to money
pages, then, acquiring
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8. Product Reviews
product reviews offer the biggest opportunity to overcome this.
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