Top 5 Google Ranking Factors for 2022

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1. Content Is Still King

Google’s prime objective is to give its customers what they’re looking for – and while that may seem like a no-brainer, your website content needs to be engaging, informative, and impactful. While SEO still plays an important role, the search engine’s RankBrain algorithm isn’t interested in keywords – it’s designed to measure the number of clicks your content

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1. Content Is Still King

receives – and how long users stay on your page. Keeping visitors on your page to read content requires solid writing that’s free of grammar mistakes, typos, and eliminating subject matter that’s not relevant to what they’re looking for. Review what you’ve published and work to make it better.

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2. The Secret to Keywords

The rule with keywords is quality over quantity. Of course you want your website to rank high when someone is searching for keywords, but you need to avoid stuffing your site with them. Why? Google can recognize an overstuffed website, and it will rank you lower.

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2. The Secret to Keywords

Plus, packing in keywords makes your content awkward and hard to read, which pushes visitors to the competition.

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3. Bring Backlinks to the Front

Linking to another site makes Google happy – and you’ll be rewarded with increased traffic and clicks. Backlinks show that you know your audience and what they want. Think credibility. With the right backlinks, you’re also showing Google that your website is a useful resource.

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3. Bring Backlinks to the Front

The challenge is actually working with other companies that will agree to linking with them. It’s simple to reach out and ask – and you can sweeten it by offering to write a free blog or similar resource. You’re saving them time, and that’s always appreciated.

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4. The Right UX

When a visitor finds your website, they don’t want to wander around to find what they’re after. After all, when you walk into a brick-and-mortar establishment looking for televisions, you don’t want to wind up in the gardening section. A clean and intuitive user experience will lead them to what they

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4. The Right UX

want, and keep them on your site for longer periods of time. (Google loves that!) Remember the basics of quality UX – short URLs, simple navigation, deleting duplicate pages and a solid sitemap that’s designed for simplicity.

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5. Be the Rabbit, Not the Turtle

Site speed can make or break your success on the internet. If your web pages take forever to load, visitors will leave. Improving site speed usually requires a technical solution that includes compression to reduce file size, reducing redirects, optimizing your code and evaluating the speed and condition of your servers and hosting services.

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