SEMrush is one of the most loved and easy-to-use SEO software.
It was developed back in 2018 when SEO software was just gaining market attraction, and hence, it has been a leading software in the marketing industry.
It has different tools that help you research keywords, generate website
reports, bounce
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1. SEMrush
rates, and other things.
With SEMrush, you can analyze your website’s performance, the pages that get viewed most, and even the backlinks.
All the information is presented in a way that is easy to understand on a simple dashboard.
This dashboard is
enough for all content
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1. SEMrush
marketers and even managers to gain insights into the website’s performance.
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2. Ahrefs
A big part of SEO is about defining backlinks for website content or blog.
This is where the Ahrefs tool comes in handy.
It is an SEO tool that has one of the largest databases of backlinks.
It has site crawlers that are as high quality as Google, so you can imagine the
results from this tool
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2. Ahrefs
will definitely help you rule the top spot.
Backlinks are essential because crawlers group websites with valuable and relevant external links that are secure and trustworthy.
This helps in ramping up your position on the results page.
Ahrefs also comes with a website evaluator/
checker feature that
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2. Ahrefs
helps you find mistakes and other things on your website.
It helps you identify broken links that can impact your rankings and keyword placements that can improve ranking.
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3. Google Analytics
Google Analytics is a unique software offered by Google itself.
This software is a must if you want to analyze your website and marketing campaign’s performance.
As it is from the tech giant who rules the search engine space, it comes with a free and a premium version too.
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3. Google Analytics
Like the other software on this list, Google Analytics offers features to check website performance, backlinks, pages that generate the most traffic.
One of the best features of Google Analytics is that it removes spam traffic before generating a report so that you get the correct report for your website.
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3. Google Analytics
During report generation, it piles up the organic traffic and non-organic traffic your website has received during the period.
This will help you identify key target areas where you need to work and solidify your SEO strategies.
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4. Screaming Frog
Another upcoming SEO tool in this list, Screaming Frog, is a comprehensive SEO tool with various applications.
It is easier to conduct website checks and find faults that can impact your rankings using Screaming Frog.
With the Screaming Frog SEO application, you can generate XML sitemaps that are useful for defining a website
flow.
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4. Screaming Frog
You can find duplicate content on your website that impacts your website’s rankings on the results page and generate relevant crawler-friendly meta descriptions for every page on the website.
Plus, the reports generated by the Screaming Frog tool can downloaded as excel files, which makes it easy for everyone to go through the metrics and
performance statistics.
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5. MOZ Pro
One of the oldest and most trusted SEO tools, MOZ Pro, was founded in 2004, and since then, it has been helping content marketers and SEO experts.
It basically provides keyword research features that help marketers find the trending keywords for their content and add them so that they can rank better on search results pages.
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5. MOZ Pro
MOZ Pro also features a backlink checking tool that helps you analyze your website’s backlinks and external links.
The software has different subscription models, and the basic model is free with limited features.
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6. Yoast SEO
If you are looking for a free WordPress plugin, there is no better option than Yoast SEO. It’s a plugin that keeps checking whether every page on the website is optimized or not.
It is an easier way to produce and publish SEO-friendly web pages.
Yoast is a smart plugin, and using it you can add
your primary keyword
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6. Yoast SEO
and find out ways your content and website can rank higher.
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7. Google Search Console
Google Search Console is a revamped version of Google Webmaster tools.
It helps marketers by providing crucial information like keyword ranking, click rate, bounce rates, number of clicks based on a keyword, and more.
If you are looking for a simpler analysis of your
website, the Google
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7. Google Search Console
Search Console’s results will prove sufficient.
It derives many analytics and features from the Google Analytics platform but provides it in a much more understandable format.
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