How to Write Great Title Tags for SEO Success in 2022

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1. Ensure you add title tags

This is a no brainer, you actually need to add title tags in order to benefit from them.  If you don’t add title tags, that might be a good reason as to why your SEO isn’t working.

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2. Each page should have a unique title tag

Next up, you want to make sure all your web pages, well the ones you want people to land on directly from Google, have unique title tags. Avoid duplicate title tags as this is not going to help you at all. In fact, it might hinder your efforts.

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3. Avoid boilerplate title tags

You will also want to avoid boilerplate text. This is where your homepage title tag simply says ‘home’ or your landing pages all have ‘untitled’ in the title tag field.

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4. Avoid super long title tags

Super long title tags aren’t going to benefit you, as they’ll just get chopped off by Google. You want to aim for about 50-60 characters max. You can use a tool like this SERP Snippet Optimiser to help get the perfect title tag length.

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5. Use your target keyword (but don’t keyword stuff)

Best practice in the GCD office is to try and get our most important keyword as close to the start of the title tag as possible. However, you want to make sure it’s readable and enticing to the user as well.

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6. Accurately describe the page

At the end of the day, Google wants your page titles to accurately describe what the web page is about and what a user can expect to see. If you’re in the 20% of times when Google doesn’t use your pre-written title tag and creates your title tag from the titles or content on your page, then it’s probably because 

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6. Accurately describe the page

Google doesn’t think your pre-written title tag accurately reflects the page content.

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7. Analyse and test

Setting your title tags shouldn’t be a one-off task. You should monitor how they perform and potentially tweak these for better results. However don’t do this too often, as it will take Google a bit of time to firstly pick up on your changes and then adjust your ranking position accordingly. 

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