How Can Keywords Continue to Help Your WordPress SEO in 2022?
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1. Keywords Assist in Identifying User Intent
Keywords are very important, first and foremost, because they are directional. You can think of keywords as excellent hints that point towards the type of content the searcher is looking for on the web.
However, a problem arises because there is still a language gap between the index system and end-users.
We’re referring to the
fact that Internet users
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1. Keywords Assist in Identifying User Intent
are inclined to search for the same thing by using many different words to describe that same thing.
This is exactly why Google and other search engines have developed query expansion tools that are so advanced.
For instance, it is vital to understand that once you’ve completed your
WordPress website
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1. Keywords Assist in Identifying User Intent
development and begin working on your SEO strategy, the first results you see on SERPs will not always be a direct match to the words a user has typed in the search box.
Let’s say an end-user types “dog clothes” as a query.
In this case, the first result that appears may very well be something in the lines
of “winter dog apparel”
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1. Keywords Assist in Identifying User Intent
which may be more relevant and valuable to meet the user’s informational needs.
In contrast, a page that simply has a direct match to the words “dog” + “clothes” might not qualify as the best result that answers the user’s intent.
There are also other factors, such as timestamps attached to keywords in the index for temporal analysis,
as well as
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1. Keywords Assist in Identifying User Intent
event detection.
These things help search engines to determine the freshness of the content, discover trends, and detect news results.
All of this means that the closer a user’s query matches the appropriate content, the better.
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1. Keywords Assist in Identifying User Intent
However, users seldom know exactly what they’re looking for.
Therefore, search engines must be smart in terms of definition and association finding in order to best match users’ intent.
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2. Keywords Aid in the Search for Prospects from Various Zones
When you do research on a prospect, after you finish your WordPress website development, it is important to always look at visibility.
This will make you aware of the rank of keywords for various locations and time zones.
For instance, if a user searches for a WordPress Agency for
Development, they
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2. Keywords Aid in the Search for Prospects from Various Zones
might not come across your website even though they are in close proximity to you.
This happens when your website lacks any necessary information (or keywords) related to the services a WordPress development agency usually offers.
To avoid such a predicament, you must cover all relevant topics related to the
industry of
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2. Keywords Aid in the Search for Prospects from Various Zones
your online business.
Remember that audiences usually search for different types of information within the umbrella of a single topic or niche.
So, in that regard, keywords might assist you in attracting clients from all around the world.
We advise you to
develop a holistic
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2. Keywords Aid in the Search for Prospects from Various Zones
approach to your website and expand your content to cover more relevant topics.
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3. Keywords Aid in the Identification of the Correct Target Audience
After you finalize your WordPress website development, it is recommended you do a proper competitive analysis.
This can help you compare the keyword visibility for a prospect or current customer to that of the competitors within the industry.
You’ll be surprised how often you can uncover a
content gap
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3. Keywords Aid in the Identification of the Correct Target Audience
when you do that.
You might find out that your content is not relevant enough or that it is not properly optimized, and therefore it is not ranking high in SERPs.
We advise you to keep track of what your competitors are ranking for.
If you notice that you’re missing an essential
keyword that
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3. Keywords Aid in the Identification of the Correct Target Audience
your target audience is obviously searching for, make sure you revamp your content strategy and include more relevant terms in your page titles, headings, body content, etc.
This will ensure that your pages will begin to rank higher for the newly optimized keywords.
Once you do that, your conversion rates will
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3. Keywords Aid in the Identification of the Correct Target Audience
quickly climb up.
All you need to do is create high-quality, relevant content that is well-optimized, marked up with schema and enriched with the best internal linking practices.
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4. Keywords Aid in Greater Traffic Generation
The first page of Google results receives the most clicks from users. Did you know that the top result alone takes 28.5% of all clicks?
This means that after you complete your WordPress website development, you should strive to increase your site’s visibility on the first page of SERPs.
This will get you some
extra traffic, which
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4. Keywords Aid in Greater Traffic Generation
in turn, will help you increase your sales and rank better for high-volume keywords.
It is important to remember that having a high ranking for low-volume keywords is absolutely pointless.
Instead, you should concentrate your efforts on high-volume keywords and holistic content that best matches users’ intent
and offers value.
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4. Keywords Aid in Greater Traffic Generation
Don’t forget that simply ranking for your desired keywords is not enough.
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