5 Steps To Create a Solid SEO Strategy in 2022

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1. Source Your Keywords

One of the best ways to start your keyword research is by heading right to Google and typing in your keyword. Notice the dropdown menu of related keywords that appear as you type. This is Google Suggest, and it’s an excellent way to find keywords with proven demand that Google knows people are looking for.

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1. Source Your Keywords

These suggested keywords also tend to be long-tail (“espresso machine repairs”) vs. short-tail (“espresso”), making them easier to rank for.

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2. Snoop the First Page

Do some manual competitive analysis on your keyword. What kind of sites, and just as importantly, what kind of content are ranking for your keyword? Are the top 3 results listicles, image galleries, blog posts, or something else? It’s best to mimic the type of content you see in the top ranking positions, while improving on it. 

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2. Snoop the First Page

Speaking of which:

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3. Write Your Content

Now you know what keyword(s) you’re aiming for and what type of content you want to rank for. For instance, let’s say you want to rank for “how to make an espresso” and the top results all include a step by step list. In order to compete, you should also write a list using the “how to make an espresso” keyword and related keywords 

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3. Write Your Content

like “espresso frothing” and “types of espresso beans” — in other words, add more content on your page that adds value to the searcher. More related keywords means more opportunities to be found, even if they weren’t using your primary keyword.

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4. Optimize On-page SEO and Keyword Usage

It’s good practice to include your primary keyword once every 100 words or so. Therefore, in a 1,000 word blog post you want to use it about 10 times. In addition to that, place your primary keyword in important positions like the Title Tag, H1 tag, and other headings, as well as the first 

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4. Optimize On-page SEO and Keyword Usage

100 and last 100 words of your article. And be sure to add images with keyword-based titles (“espresso.jpg”) and Alt descriptions (“Barista making an espresso.”).

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5. Build Links

Having the best on-site SEO won’t do much good without backlinks. If the top 100 websites in the world all link to a page about “espresso”, but that page only has average on-site SEO optimization, it will still outrank your 100% perfect on-site SEO page with only 2 backlinks from low quality sites.

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5. Build Links

And the most proven way to get great backlinks is old fashioned: cold outreach. Send custom emails to every relevant website, influencer, or blog you can think of and ask for a backlink. Backlinks can come in the form of guest posting, creating a more valuable resource (so they’ll link to your page instead of another one), 

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5. Build Links

or even finding mentions of your brand that don’t have a backlink yet.

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