8-Optimum Content Writing SEO Tips: SEO Optimization 2022
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1. Keyword Research & Technical SEO
Before writing a blog post, it is crucial to identify a keyword that is searched for by your target audience.
The content becomes SEO content only when it is optimized for a particular keyword/s.
To find desirable keywords, it is important to identify your niche.
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1. Keyword Research & Technical SEO
Once the niche has been determined, it is best to compare your own offer with other brands (competitors).
When you undertake competitor analysis, you find high-quality keywords used by searchers who are your target audience.
Lastly, you will get a list of high-quality keywords used by potential customers.
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2. Sub-Keywords
Once we have a primary keyword, you can move on to the next step.
How do you write content which ranks in the top search results on Google?
The easiest way is to take a close look at the top 10 results for your keyword.
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2. Sub-Keywords
Google Suggest instantly provides more sub-keywords in the search bar. It is best to be attentive during this stage.
Google makes use of these sub-keywords to let us know what challenges are faced for the primary keyword.
The use of these keywords will determine your content, as explained in the following step.
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3. Assess Search Intent
Simply including keywords into texts is not enough to rank in Google.
Simultaneously, you have to meet the search intent for content. It means you have to answer those questions that users link with the identified keyword.
The sub-keyword extracted from Google Suggest provides the first direction for
our text.
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3. Assess Search Intent
It should definitely be included in your post.
When researching the top results on Google, it is critical to pay attention to the form in which the content is written.
Once that is done, you can compare the results from the search.
The headline always reveals what the content is
about.
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3. Assess Search Intent
The three results for the keyword usually include references to the time of year, places to visit and general advice.
Also, Google Suggest already informed the search intent at the beginning.
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4. Prepare an Outline
Preparing an outline means doing keyword analysis and content research simultaneously.
It is crucial to outline the blog post in advance.
As when you start writing, the structure will help you stick to those points.
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4. Prepare an Outline
According to our knowledge, a majority of informative blog posts on the internet follow a similar pattern.
You can use a template to structure your content.
As we discussed above, every SEO blog post has one or more focus keywords.
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4. Prepare an Outline
A good blog post generally focuses on these keywords and builds everything around it.
Every SEO post typically answers three basic questions: What? Why? And How To?
It is important to use heading and subheadings to create a neat structure.
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4. Prepare an Outline
Once the framework is set, you can start the actual work of writing your blog post.
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5. Write a Draft
Thanks to our previous efforts, we don’t begin from scratch on a white page during the initial draft.
You will now have access to the keywords and outline in front of you.
It is easy to understand where the text will go, now it is time to fill it with content.
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5. Write a Draft
The good thing about the first draft is that it doesn’t have to be perfect.
It is an amalgamation of all the data that has been collected.
The crucial part is that we start writing the SEO content from start to finish.
You will get enough time to make changes to it at
a later stage.
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6. Revision
The first draft is ready and now it is time to revise it for any errors.
Give at least one night before you start working on the revision.
Then take time and go through the whole content step by step.
You must check the following points:
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6. Revision
Have I met the Search Intent? Go back to your initial research.
Always ensure that the content answers the exact questions Google is asking related to the keyword.
Keyword Placement – As soon as the content is checked, recheck if you have included all the critical keywords.
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6. Revision
There are millions of blog posts on the world wide web that don’t get ranked.
The reason is that Google is not able to match the content against any crucial search queries.
You can prevent this by adding the most important keywords in the text and headings.
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6. Revision
Spell Check – It takes time to build trust with your audience.
It can be shattered quickly if they find random spelling mistakes.
We use Grammarly to check our content for spelling and grammatical errors.
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6. Revision
Invest in an Editor – You have spent enough time researching and writing the content.
It will always be difficult for you to find mistakes.
It always helps to have another pair of eyes to review and edit the content to dish out quality SEO-friendly content.
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7. Write Descriptive Posts
SEO of content is not just limited to keywords and search intent.
Search engines track the time a user spends on your website.
The longer that person stays, the better it is for your search engine rankings.
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7. Write Descriptive Posts
To provide a better flow, you must include images, videos and call-to-actions at frequent intervals.
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8. Work on Your Metas
Before you post your content for the world, it is important to define the Meta Title and Meta Description.
Think about the following points:
• Must use focus keyword once
• The Meta Title should not exceed 70 characters
• The Meta Description should not exceed 160
characters.
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8. Work on Your Metas
• Numbers, questions etc. increase the CTR
(Click-Through-Rate).
Once you define the meta title and meta description, it is time to post your content by hitting the Publish button.
Congratulations on a successful blog post.