5 Major SEO Concepts to Power your Digital Performance in 2022

See More

1. Understanding Core Web Vitals

Just like a human body’s core web vitals include Blood Pressure, Sugar Levels, Sodium, and Potassium, so do websites have them. For websites, core web vitals include: – The loading speed of the web pages – Presence of web security- HTPPS (SSL  certificates)

Learn More

1. Understanding Core Web Vitals

– Information on the web pages – Technical structure (URL arrangement, meta title, and description)

Learn More

1. Understanding Core Web Vitals

– Information on the web pages – Technical structure (URL arrangement, meta title, and description) Understanding all these core web vitals is critical to powering your search performance. All search engines including Google consider them the very basis or foundation for a

Learn More

1. Understanding Core Web Vitals

strong web presence. Your On-Page and Technical SEO should be able to take care of them.

Learn More

2. Mobile-First Indexing is critical to success

A couple of years back, Google shocked the digital community by announcing that it had shifted to a Mobile-First Indexing Policy. When asked the reasons for the same, the company responded by saying that more than 70% of its search results come from mobile devices.

Learn More

2. Mobile-First Indexing is critical to success

As a business, mobile optimization and responsiveness are critical to your search performance.  Make sure that your website’s design and content do not get compromised on mobile or tablet screens.  This can reduce the merit of your website in the eyes of search engines.

Learn More

3. Content is still the undisputed king

No matter what you do, you need to understand that SEO is dependent on high-quality content.  All the tricks and tips that were previously employed by SEO experts do not work in 2021! The following are some major areas where good quality content can play an important role: – Guest Posting

Learn More

3. Content is still the undisputed king

– Link Building – Website Blogs – Q and A Platforms – Social Media – Email Marketing – Newsletters This is why you should never compromise on creating informative, educative, long-format and SEO-optimized articles for your business. The only thing that rules is high-quality content.

Learn More

4. Google loves E-A-T in assessing websites

If you have been doing your homework on SEO, you must have come across the terms EAT. This refers to Expertise, Authoritativeness and Trustworthiness.  For search engines, websites or businesses need to emerge as leaders on information around their niche. 

Learn More

4. Google loves E-A-T in assessing websites

The goal is not to sell products or services, but to cater to the queries and responses of what people are looking for.  SEO being an organic discipline is respected since it tries hard to provide context and information to the users.  Many have come forward and stated that EAT has a direct as well as indirect bearing on rankings.

Learn More

5. Focus on search intent and semantics of the user

Very few people would be able to recall the Hummingbird Update of Google in 2013.  The update strengthened the belief around the user’s search intent and the dominance it enjoys for Google’s algorithms.  In 2021, everyone seems to be talking about semantic search without trying to understand what it really means. 

Learn More

5. Focus on search intent and semantics of the user

People do not type search queries in accurate language or construction form.  For search engines, this means that the challenge is to understand the context of why something is requested by the user.  It also means that highly detailed and informative articles that provide in-depth knowledge 

Learn More

5. Focus on search intent and semantics of the user

on a topic have a far higher chance to rank on search engines.