12 Search Engine Optimization (SEO) Trends for 2022

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1.  Mobile-first is a top priority

Being mobile-first is no longer a choice for website owners. It is because mobile-ready experience has become a must for everyone. About 68% of overall website visits are through mobile devices. So, optimizing your site for an efficient and seamless mobile experience is 

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1.  Mobile-first is a top priority

a must for 2022.    It will also help you to improve SEO strategy results overall.

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2. Voice search optimization is critical

Voice search is not new here. However, it has come a long way with multiple revolutionary innovations such as Alexa and Siri. Most importantly, this technology is here to stay because about 55% of house owners expect to get smart speakers by 2022. As voice search improves user experience. 

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2. Voice search optimization is critical

So, taking steps to make your site optimized for voice search has become critical.    Using voice search, people also use long phrases to perform a search. So, your keyword strategy will also evolve for voice search optimization in 2022.

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3. AI will have more impact on SEO

AI is also changing the way people interact with your site. It is because AI is facilitating the visitors in their searches. It can also help you optimize your site performance and improve your content over time. In addition, it also provides suggestions regarding the most critical topics. Overall, AI will have a greater impact on your overall SEO strategy in 2022.

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4. Better and longer content is here to stay

Longer and better content is here to stay even in 2022. It is because well-optimized, long-form content can let you get more traffic. So, if you want to attract more visitors on site and keep them engaged, shift your focus to creating long-form content. However, ensure to keep that relevant, engaging, and interesting.  It will also help you to stay on top of SERPs.

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5. Accessibility is critical

Making your site more visible means thinking about all types of prospects’ needs. Marketers are now focusing more on the accessibility of sites. Even the sites are also becoming accessible for hearing and visual impairments. It is not only important to rank high in search results, but also to influence the reputation of your brand positively.

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6. EAT principle of Google

Google has underlined the importance of content quality on several occasions. So, if you are wondering what Google means about quality content, remember EAT concept. It stands for expertise, authoritativeness, and trust. These are the variables Google uses to judge whether your site is providing excellent material or not.

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7. Video content will be a fundamental part of SEO

Haven’t you included video content in your SEO strategy yet? 2022 is the best time to do that.  The popularity and engagement level of video content have skyrocketed in the previous years.  However, to increase your video content’s visibility, ensure to optimize its different aspects well.

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8. Ethical link building is still there

Link building is one of the classic SEO techniques.  Even though Google now penalized certain link-building strategies such as paid links, inorganic link building, etc.  However, ethical link-building strategies are still here to stay.  So, rethink your link-building strategies accordingly.

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9. Search intent is continuously evolving

User intent is another important SEO trend for 2022. Optimizing your site for online search has become critical.  So, it would help if you thought about your business goals now.  Even more, understanding how you want potential visitors to see your site is also essential.

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9. Search intent is continuously evolving

Three major search intents are educational, navigational, and transactional.  Knowing about user intent types can let you offer what your users are exactly looking for.

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10. Proper image optimization is key

From effective user experience to conversion, images play a vital role in a site’s SEO.  Therefore, you are expected to use high-quality and well-optimized images on your site.  Use alt tags and custom file names for all your images. Even more, don’t forget to have a look at other image optimization factors to stay ahead.

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11. Brand optimization for search engine result pages

Brand SEO comes when someone searches your business online.  This is where your prospects will get the first impression of your business.  Even more, this will also determine the conversion rate and CTR for your site.

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11. Brand optimization for search engine result pages

So, brand SERP optimization is incredibly important to grow in 2022.  It will include everything from optimizing schema markup, improving factual accuracy, and creating My Google Business profile.

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12. Local SEO is still the talk of the town

Local SEO is key when you want to make your business visible locally.  Any business with a geographical presence and physical location can benefit from local SEO even in 2022.  This has become critical due to pandemics because people are trying to contact local businesses online.

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12. Local SEO is still the talk of the town

They prefer home delivery and local trust businesses more for this.  Ultimately, local SEO can easily help you to tap into this population.