How to Create an Effective SEO Strategy for 2022

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1. Evaluate your SEO performance

2. Competitive SEO Analysis of Competitors

3. Decide on your online marketing goals

4. Define keywords and titles

5. Find Relevant Long tail Keywords

6. Create content for column pages and title collections

7. Adjust the Search Engine Optimization of the page

8. Correct technical SEO errors

9. Perform off-page search engine optimization

How to Create an Effective SEO Strategy for 2022

1. Evaluate your SEO performance

Before making a 2022 SEO strategy, the first thing you need to do is evaluate your current SEO strategy and its implementation. You should check the organic visibility of your website, keyword quality, and non-branded traffic sharing.

1. Evaluate your SEO performance

There are a variety of tools available, including the SEMrush Organic Research Tool, which can display this data. Using this tool, you can view biological traffic and keywords over time. You will be able to easily identify trends and get an idea of ​​the performance of each indicator.

1. Evaluate your SEO performance

The separation of branded traffic and brandless traffic will tell you if you have the opportunity to continue communicating with other audiences looking for your product.

2. Competitive SEO Analysis of Competitors

Once you have analyzed your current SEO performance, you should analyze the SEO strategies of your competitors. This will help you to understand what works for them, what doesn’t suit them, and what benefits you can use to make a profit.

2. Competitive SEO Analysis of Competitors

2. Competitive SEO Analysis of Competitors

2. Competitive SEO Analysis of Competitors

Analyzing their keywords ranks will help you understand that your competitors are at the level of keywords you do not have. This will help you identify opportunities to improve your keyword quality.

3. Decide on your online marketing goals

The next step is to determine the goals you want to achieve with your SEO strategy and key performance indicators (KPIs) that measure your progress in these goals. Defining your specific goals will help guide the development of your SEO strategy to achieve these goals and measure success.

3. Decide on your online marketing goals

For example, if your main goal is to increase a certain amount of revenue by 2021, then the organic traffic of your website could be KPI to achieve that goal. So, part of your SEO strategy will be to increase organic traffic.

4. Define keywords and titles

Once you have defined your digital marketing goals, you can do keyword research to determine your keywords. You can then target your keywords by creating so-called column pages.

4. Define keywords and titles

The main page is the main subject or point of view, and is supported by the title group, which is the page based on the subheading of the main page. For example, a disaster recovery company may have a key page with the goal of "disaster recovery".

4. Define keywords and titles

The theme team based on "disaster recovery" includes a variety of disaster recovery services (flood disaster recovery, fire recovery, etc.), each with its own special page. Using this strategy, you can focus on making your pages neatly ranked on all topics related to your keywords.

4. Define keywords and titles

This works better than focusing on measuring a single keyword. By arranging keywords for columns, headers, and secondary groups, you can create more targeted content and keyword strategies.

5. Find Relevant Long tail Keywords

When developing a collection content strategy, there is probably no limit to how many collections you can build from a particular pillar. The more topic topics you suggest, the more you can add more depth to your website.

5. Find Relevant Long tail Keywords

In some cases, the width of the main pillars will determine how many headings you can raise. Your title page page should focus on specific aspects of the main topic and focus on related long keywords. Long-tailed keywords are much clearer than keywords and contain three or more keywords.

5. Find Relevant Long tail Keywords

The search volume for these keywords is usually lower than the keywords they add. So why are long tail keywords so important? First of all, identifying long-tail keywords will help you identify deeper topics that are of interest.

5. Find Relevant Long tail Keywords

Going back to our previous example, if disaster relief service providers point to "how to flood underground" as a long-tailed keyword under the theme "water hazard", they can benefit from floods by creating and publishing blogs about underground causes.

5. Find Relevant Long tail Keywords

The second reason why long tail keywords are important is because people use long tail keyword phrases in voice search. In a word search query, someone may say "how did the underlying floods" rather than "subterranean floods."

5. Find Relevant Long tail Keywords

Therefore, incorporating these long-tail keywords into your content can better improve your website with voice search queries.

6. Create content for column pages and title collections

6. Create content for column pages and title collections

The research you have done in the previous steps of determining title categories and long tail keywords will give you an understanding of what type of content is important for your website. The most important thing to keep in mind when creating content is user intent.

6. Create content for column pages and title collections

You should understand that people who search for keywords in the long tail are hoping to find you with their queries to create content that meets your expectations.

7. Adjust the Search Engine Optimization of the page

After creating the content of your web page, you need to make sure that each page is well-organized. This includes developing title tags, meta descriptions, title tags (H1, H2, and H3), and the content itself using targeted keywords.

7. Adjust the Search Engine Optimization of the page

8. Correct technical SEO errors

Technological SEO problems, such as slow loading speed and broken internal links, can affect your ranking. It is important that you update your website regularly with technical issues of SEO and fix the major problems you encounter.

8. Correct technical SEO errors

There are many tools to diagnose these problems. Updating your website once a month will help you find and quickly resolve these issues before they affect your quality.

9. Perform off-page search engine optimization

Once your website has been set up and upgraded with new content built around your columns and theme collections, you need to focus on building off-page links. This is very important because backlinks are one of the three main things Google uses to determine the quality of your site.

9. Perform off-page search engine optimization

There are a variety of tools available, including the SEMrush Organic Research Tool, which can display this data. Using this tool, you can view biological traffic and keywords over time. You will be able to easily identify trends and get an idea of the performance of each indicator.