19 Digital Marketing Predictions For 2022

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1. Marketing Activities Adapt To Suit The Covid Hangover

2. Gen Z Gains More Buying Power

3. Everyone Goes All-in On Cookie-less

4. Programmatic Advertising Hooks Into New Data Sets

5. First-party Data Really Is The Name Of The Game

6. Brands Prioritise Loyalty And Experience

7. Hyper-personalisation Becomes Critical

8. More Marketing Is Automated

9. Culture Of Analytics Flourishes

10. Privacy Regulation And Security Heats Up

11. Advertisers And Publishers Embrace Targeting Alternatives

12. Commerce-first Social Approaches Dominate

13. Marketplaces Boom

14. NFTs And Blockchain Proliferates

15. A Growing Marketing Metaverse

16. Connected TV Becomes More Programmatic And Transparent

17. Sustainability Concerns Spill Into The Digital Supply Chain

18. The Return Of Holistic, Brand-led Marketing Strategy

19. Market Mix Modelling Gets An Overhaul